Why do I see referral traffic from optimize.google.com in my GA reporting?

When you use the Optimize editor (or preview mode) with pages on your site, GA tracking is still performed and in certain circumstances you will see GA hits come from the referrer "optimize.google.com." If you see these referral sources, you may wish to use view filters to filter out all of your company's internal traffic, or you can also exclude traffic from the referrer optimize.google.com.

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