Google Optimize will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Learn more

How do Universal Analytics view filters impact Optimize reporting?

The data in Google Optimize reports is subject to any view filters in the linked Universal Analytics view.

For example, if your Universal Analytics view excludes internal IP addresses, those internal IPs will also be excluded from the Optimize experiment data. 

The best practice is to link Optimize to at least one Universal Analytics view with few (or no) filters.

Learn more about view filters in the Analytics help center. 

Was this helpful?
How can we improve it?
false
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
true
false
true
true
101337
false
false