Google Optimize will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Learn more

Set up Optimize

Get started with Google Optimize

After following the steps in this article, you'll have Optimize installed on your site and be ready to create experiences.


To use Optimize, you must have:

  • Google Analytics installed on your website
  • The Chrome web browser

Optional: Get the Optimize Chrome extension to create experiences in the Optimize visual editor.

Create your Optimize account and container

  1. Sign in to
  2. Click Create account.
  3. Enter an account name.
  4. Agree to the Optimize Terms of Service.
  5. Enter a container name.
  6. Click Create.

Google Analytics is the measurement platform for Optimize inferences so you must link your Optimize container to an Analytics property to use Google Optimize. You can link your Optimize container to one of the following:

Next steps

Now that you’ve created your Optimize account and linked it to Google Analytics, you’re ready to install Optimize on your website.

Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center