Set up Optimize

After following the steps in this article, you'll have Optimize installed on your site and be ready to create experiences.

Prerequisites

To use Optimize, you must have:

• Google Analytics installed on your website
• The Chrome web browser

Optional: Get the Optimize Chrome extension to create experiences in the Optimize visual editor.

Create your Optimize account and container

1. Sign in to optimize.google.com.
2. Click Create account.
3. Enter an account name.
4. Agree to the Optimize Terms of Service.
5. Enter a container name.
6. Click Create.

Link to Google Analytics

Google Analytics is the measurement platform for Optimize inferences so you must link your Optimize container to an Analytics property to use Google Optimize. You can link your Optimize container to one of the following:

• A Google Analytics 4 property
• A Universal Analytics property

Next steps

Now that you’ve created your Optimize account and linked it to Google Analytics, you’re ready to install Optimize on your website.