Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Any experiments and personalizations still active on that date will end.
We launched Google Optimize over 5 years ago to enable businesses of all sizes to easily test and improve your user experiences. We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in third-party A/B testing integrations for Google Analytics 4.
Frequently asked questions
Why is Optimize being sunset?
We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in third-party A/B testing integrations for Google Analytics 4. We are focused on bringing the most effective solutions and integrations to our customers, especially as we look toward the future with Google Analytics 4.
Optimize, though a longstanding product, does not have many of the features and services that our customers request and need for experimentation testing. We therefore have decided to invest in solutions that will be more effective for our customers.
What will testing in Google Analytics look like moving forward?
Optimize will remain available until September 2023. Ahead of that, we are collaborating on integrations with the following A/B testing providers (listed in alphabetical order):
- AB Tasty
We will make our APIs publicly available so anyone can integrate their A/B testing tool with Google Analytics in the coming months. Learn more about the integration
Can I still access my data?
We encourage all users to download their historical data from within the Optimize user interface before September 30, 2023.
To download your historical data before the sunset date, see Export your Optimize report data. To access your historical raw data, use the Google Analytics Data API. You won't be able to access your experience inference results or your historical Google Analytics raw data after the sunset date.
Can I renew my contract for an additional year?
Anyone who will be extending or renewing their Google Analytics 360 (Universal Analytics) contracts in the first half of 2023 will be able to renew their Optimize 360 contracts with service dates ending on or before September 30, 2023.
Those who have signed Google Analytics 4 contracts will not be able to sign Optimize 360 contracts, but will have access to Optimize via the integration in Google Analytics 4 until the September 30, 2023 sunset date.
Additionally, for anyone who has signed a Google Analytics 4 contract, but plans to continue to use Google Analytics 360 (Universal Analytics) as they transition over to Google Analytics 4, we will be providing access to Optimize 360 free of charge until the September 30, 2023 sunset date. You will need to keep your Optimize containers linked to GA360 properties to do so.
What happens if I ordered Optimize 360 with an end date past the sunset date?
Any Optimize 360 orders already received with an end date past the Optimize sunset date will be revised to the product sunset date. You won't be charged for the time past the sunset date.
What will happen to Firebase A/B Testing?
Firebase A/B Testing helps you optimize your app experiences by making it easy to run, analyze, and scale product and marketing experiments. While we acknowledge that Firebase uses the Google Optimize infrastructure for inference computation, Google is committed to continuing to support and evolve Firebase A/B Testing in the future. Firebase A/B Testing will not be impacted by the Google Optimize sunset.