[GA4] Optimize for Analytics 360 users

What you need to know about the free and paid products

Google Optimize allows you to get started with experimentation and creating personalized content. You can upgrade to Analytics 360 to get access to higher limits, which are described in the next section. The limits described in the next section are per Google Analytics 4 property.

This article provides information on upgrading Optimize for containers that link to a Google Analytics 4 property. For similar information for containers that link to a Universal Analytics property, see this article instead.

Feature comparison

  Analytics users Analytics 360 users
Made for... Small to medium-sized businesses getting started with experimentation Larger enterprises and businesses with more sophisticated testing needs
A/B testing
Native Google Analytics integration
Basic URL targeting
User behavior and technology targeting
Geo targeting
Technical targeting (JavaScript, cookies, data layer)
Google Analytics Audience targeting
Web app support
Multivariate testing (MVT) Up to 16 combinations Up to 36 combinations
Experiment objectives Up to 3 Up to 10
Simultaneous experiments Up to 10 Up to 25
Simultaneous personalizations Up to 10 Up to 25
Administration Basic administration with unlimited users Analytics 360 Suite administration
Implementation services
Support and services

Self-service help center and
community forum
Certified partners

Self-service help center and
community forum
Certified partners

Payment options Free Free with Google Analytics 360
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