[GA4] Upgrade your Optimize account

Upgrade to Analytics 360 to get higher limits in Optimize
Given the recent suspension of Google advertising systems in Russia, we’ll be pausing the creation of new Russian 360 accounts on Analytics, Optimize, and Tag Manager. Additionally, we will pause ads on Google properties and networks globally for advertisers based in Russia.

Google Optimize allows you to get started with experimentation and creating personalized content. You can upgrade to Google Analytics 360 to get access to higher limits. Learn about the differences between an upgraded and free account.

Prerequisites

You need to:

You also need one of the following roles and permissions:

  • Google Marketing Platform – Billing admin
  • Google Marketing Platform – Organization admin
  • Optimize – Admin

Upgrade your account

Once you purchase Analytics 360, your Account Manager must create your Organization and Organization admin in Google Marketing Platform Home. You then need to complete the following steps.

Step 1: Link Optimize to your Google Marketing Platform Organization

  1. Sign in to Google Marketing Platform Home – GMP Billing Admin or Organization Admin role required.
  2. Click Administration > Products > Optimize.
  3. Add an Optimize account by clicking "+".
  4. Enter your Optimize Account ID. This is the number after “accounts/” in your Optimize URL, e.g.: https://optimize.google.com/optimize/home/#/accounts/123456789.
  5. If your username is also an Administrator on the Optimize account, the link will be verified automatically. Otherwise, an email will be sent to the Administrator for verification.

Step 2: Link Analytics to your Google Marketing Platform Organization

  1. Sign in to Google Marketing Platform Home – GMP Billing Admin or Organization Admin role required.
  2. Click Administration > Products > Analytics.
  3. Add an Analytics account by clicking "+".
  4. Enter your Analytics Account ID.
  5. If your username is also an Administrator on the Analytics account, the link will be verified automatically. Otherwise, an email will be sent to the Administrator for verification.

Step 3: Link your Optimize container to a premium Analytics property

Follow the instructions in Link Optimize to Analytics to link your container. Make sure you choose a premium Analytics property when linking your container.
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