1. ✨ Reporting reboot
    November 15, 2019
    We launched a completely revamped reporting interface at the 2019 Google Marketing Platform (GMP) Partner Summit in San Francisco. If you notice a "Try updated reporting" button at the bottom of your current Optimize reports, click on it to try the new experience.   One of the first things that you'll notice in Reports 2.0 is how we've broken out Observed data (which comes from Google Analytics) and Optimize analysis, an important distinction for analysts and marketers. Seer Interactive wrote a nice overview of the new Optimize reports that discusses the difference between Observed data and Optimize analysis, and includes a pro tip on how to quickly create a personalization (or a GA segment) directly from an Optimize variant. Get experimenting and stay Optimistic!
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  2. 🎫 UTM parameter targeting
    October 9, 2019
    UTM parameter targeting allows you to target your Optimize experience at visitors who arrive with a specific UTM campaign parameter and have it persist while they navigate your website.   When you use UTM parameter targeting, Optimize persists the UTM campaign parameter the visitor arrived from even after they leave the landing page to navigate around the site. This allows you to run experiences on web pages other than your landing page. Optimize will also persist Google Ads parameters your visitor arrived from, even after they leave the landing page to navigate around your website. (Note: persistence is limited to 24 hours). Learn more about UTM parameter targeting in the Optimize Resource Hub. 
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  3. 📹 Video: Create a new experiment in Optimize
    August 27, 2019
    Create a new experiment in Optimize We're kicking off a new video series focusing on core Optimize features, specifically on how to create a test in less than five minutes. Our first video – How to create a new experiment in Optimize– explains how to create a new A/B test in three steps. First we show you how to create a variant using the Optimize visual editor. Then we target website visitors from a specific city, and finally we use one of the built-in Google Analytics goals as an objective and start our test. Learn more about how to create an A/B test and the different experiment types (like redirect and MVT) supported by Optimize.  – Happy Optimizing!
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  4. 🕷 Debug mode
    July 18, 2019
    Have you ever wondered why you can't see your experience? Fear not, this happens to everyone! It's part of the nature of experimentation. The Optimize debugger adds two important troubleshooting features to ensure that your experiences run at peak performance: debugging variants and debugging live experiences. The debugger allows you to see the status of your targeting rules – including exactly which rules evaluated as true or false – enabling you to achieve more predictable results with higher accuracy. Learn more about how to debug Optimize experiences. Happy Optimizing!
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  5. 🔎 Search filtering
    July 7, 2019
    If you create a lot of Optimize experiences we think you're going to love our new container search feature – located at the top of your container page. The search bar allows you to search an Optimize container by experience name, ID, editor page, and description. Simply start typing a word or phrase into the search box at the top of any container page and autocomplete will recommend results. Note: Container searches are not case sensitive. RegEx and queries aren't supported. As always, you can learn more about Search filtering in the Optimize help center.
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  6. 📑 Multi-page experiences arrive
    May 15, 2019
    Optimize allows you to create coordinated experiences across multiple web pages. Multi-page experiments and personalizations can be used any time you wish to show a set of changes (across multiple pages) to visitors who are in a variant or personalization. For example, you can create a multi-page experience for visitors arriving to your website so that they see a special offer on your landing page, product page, and checkout page, with the offer appearing at a different location on each page. Learn more about multi-page experiences.
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  7. ✅ Install Optimize even easier
    February 15, 2019
    Did you know that it's now easier than ever to install Optimize? Start with this primer if you're just getting started, it has everything you need to tag your site with Optimize. If you already use Google Analytics or the global site tag (gtag.js) start here, and if you use Google Tag Manager start here. After you've installed Optimize, head over to our first time user guide to get your first experience running quickly.  Stay Optimistic!
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  8. ✨ Optimized for speed
    January 17, 2019
    A new, redesigned Optimize is now available. Both novice and advanced users will appreciate the new Optimize interface. We simplified, shortened, and streamlined creating experiences so that everything can be done on one page! The streamlined experience page now includes a visual step-by-step guide that helps you create a test or personalization. Plus, we’ve organized the steps in a clear, linear layout – reducing the number of tabs you need to interact with. It's also easier than ever to link Optimize to Google Analytics, allowing you to select the goals and metrics you want to optimize your experience for. More information – including step-by-step instructions – can be found in the new Optimize first-time user guide. Stay Optimistic!
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  9. 📱 App and mobile experiments
    December 7, 2018
    Optimize gone mobile. The world's gone mobile, and Optimize has gone mobile with it. In fact, Optimize is the engine that powers Firebase A/B testing, our comprehensive mobile development platform. Firebase enables app and game developers to test UI changes, new features, and discover which campaigns improve key metrics (like revenue) before you roll them out widely. Learn more about Firebase A/B testing (blog post) and Firebase Remote Config – and stay Optimistic!
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  10. 🎂 Announcing Announcements! 🎉
    November 9, 2018
    Welcome to Optimize Announcements! Announcements are a new way to share what we're working on in a familiar place. You probably already use the Optimize help center to find answers to your questions, and now you'll be able to use Announcements to discover new Optimize features and documentation. We'll also use Announcements to surface key updates, and provide you with a one-stop-shop for the latest Optimize content.  Come back often and stay Optimistic!    
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