OptimizeAbout OptimizeAccounts and containersOptimize 360Introducing Google Marketing PlatformOptimize vs. Optimize 360Using Google Analytics AudiencesOptimize 360 enablementSetup Set up OptimizeLink Optimize to AnalyticsLink Optimize to Google AdsUsers, groups, and permissionsUser settings and account detailsOptimize first-time user guideImplementInstall OptimizeInstall Optimize with the global site tag (gtag.js)Install Optimize with Google Tag ManagerPersonalizePersonalization overviewCreate a personalizationPersonalization reportsExperimentExperiment typesExample experimentsCreate an A/B testCreate a redirect testCreate a multivariate test (MVT) [beta]Scheduling experimentsObjective overviewVariant weightingPreview modeActivation eventsActivity logExperience management optionsVisual editorVisual editor overviewUsing the visual editorVisual editor diagnosticsTargetTargeting overviewURL targetingAudience targetingGoogle Ads targetingBehavior targetingGeo targetingTechnology targetingJavaScript variable targetingFirst-party cookie targetingCustom JavaScript targetingQuery parameter targetingData Layer variable targetingReportsAn introduction to Optimize reportsOptimize data in Google AnalyticsDifferences in Optimize and Analytics reportsReal-time active usersActivity logMethodologyGeneral methodologyExperiment resultsFor those used to frequentist approachesAdvanced conceptsTroubleshootInstallation diagnosticsOptimize and page load speedDifferences in Optimize and Analytics reportsBrowser compatibilityResourcesGlossary of termsVideo tutorialsFrequently asked questions (FAQ)Example experimentsGoogle Ads best practicesOptimize and Google SearchOptimize security requirementsGoogle Marketing Platform PartnersOptimize Terms of ServiceISO 27001 CertificationCookie policyContact usAvailable languagesOptimize JavaScript APITerms of service – directory