Step 6: How Your Gift Helps

Spell out the tangible impact of every dollar raised. To do this, break down the financial cost of your project into the smallest unit possible. This should be a very small amount, ideally one dollar. For example, if it costs $200 to offer one month of training, $1 might equal 9 hours of training for one person.


  • Use the smallest unit possible.
  • Include who it is for if appropriate (e.g., $1 = 1 book for 1 child")
  • Clearly indicate the tangible outcome towards the goal of your project. (e.g., “$1 = 10 people educated about the help hotline” instead of “$1 = 10 flyers with help hotline number printed.”)
  • Phrase the unit as a noun. (“$1 = 1 hour of medical training”)


  • "$1 = 1 square foot of greenhouse built"
  • "$1 = 3 kids vaccinated"
  • "$1 = 1 day of food for a family of 4"


Description Examples
Don’t use large numbers. Try to break it down if possible. "$5000 = 1 greenhouse built" should be written as "$10 = 1 square foot of greenhouse built"
Don’t make the impact seem insignificant. "$1= 20 seconds of user uploaded video"
Don’t be vague. "$1 = 1 step closer to our goal"
Don’t break it down to a fraction or percentage. "$1 = 20% of a nutritious meal"
"$5 = 1/3 of a textbook for a student"
Don’t include multiple units. "$1 = 3 pencils and 1 notebook"
"$3 = 1 blanket and 1 bottle of water"

Important note: Please verify the veracity of your statement. Don’t use or create deceptive or misleading content. Such use may lead to suspension or removal of your project, or of your One Today account.


Next: Step 6. Start and End of a Project >>