To help your nonprofit organization reach the right audience, each ad and keyword in your Google Ad Grants account must be specific enough to provide a good experience for those seeing your ads.
Single-word keywords that are too broad to reflect the mission of nonprofits are restricted except in cases of owned brand terms, medical conditions, basic keywords relating directly to supporting a charity, or due to the sensitive nature of the causes that charities support. The following exceptions are excluded from the single-word keyword restriction*:
- charity
- charities
- donate
- donation
- ngo
- ngos
- nonprofit
- nonprofits
- volunteer
- volunteering
Terms with dashes, periods, or special characters are not treated as single-word keywords.
*Single-word keyword exceptions are exempt from Google Ad Grants keyword policies. All keywords are still subject to Google Ads advertising policies and restrictions.
