Activate Google Ad Grants

If your organisation has a Google for Nonprofits account, you’re eligible for Ad Grants. See the countries where Ad Grants is available.   

The review process for Ad Grants accounts can take up to 10 business days. Five business days to review the pre-qualification steps and five business days to review that the account has been set up correctly. Please ensure that you follow the Ad Grants activation guide very carefully to ensure that the review can be completed as quickly as possible. 

What you'll need

You'll need to pre-qualify for Google Ad Grants and then you'll need a correctly configured Google Ads account to submit for activation.

Please refer to the Ad Grants activation guide for specific instructions on getting pre-qualified and setting up your account. Click on 'Get started' in the guide to bypass entering billing information. Find out why you should ignore requests for billing information

Activate Google Ad Grants

  1. Go to Google for Nonprofits and sign in with your organisation’s administrative account.
  2. Click Activate products under your organisation's name.
  3. Under 'Google Ad Grants', click Activate.
  4. Follow the steps.

Google will review your activation request within five business days.

Fix Ad Grants Activation Problems

Here are some common Ad Grants account activation issues

Your account is set to use a currency other than USD

Google Ads accounts must be set to USD to receive Ad Grants. At this time, it isn't possible to change your currency settings once you've set them. Create a new Google Ads account with the currency set to USD and try activation again.

Your account includes credit card or other billing information

Create a new Google Ads account with no payment information and go through the process again. When creating your new account, skip the billing setup and ignore any messages or notifications suggesting that you submit billing information.  If you click on 'Get started' directly within the Ad Grants activation guide, you will bypass entering billing information. 
Once your account is activated and set up correctly, the billing alerts will disappear. 

You missed a step in the Ad Grants activation guide

Make sure that you closely and thoroughly follow the steps listed in the Ad Grants activation guide to ensure that your account can be activated as quickly as possible. 
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