Press release, blog, and subscription tags

Google News strives to provide users with access to as many different types of news sites as possible. However, many users have asked us to let them know when they're clicking on a certain type of content. To satisfy this request, articles published in a blog format, that require a subscription or registration, contain satirical content or are press releases appear with a special label next to their publication name in Google News. We may proactively label your content to help our users. We also encourage you to use the <genres> or <access> tags to identify content types in a Google News Sitemap.

You can read below for more information on each type of label and tips to help Google News better identify these different types of content on your site.

Press release sites

We mark sites that distribute press releases from different sources and organizations that publish press releases with the label (press release). This allows users to know if they're about to view a press release from a distributor or public institution before clicking on an article. By entering the value PressRelease in the <genres> of your sitemap you can help our system better identify which articles are press releases. We encourage you to use sitemaps to identify numerous types of content.

Please keep in mind that if we find press releases in any section of your site we'll label that entire section with (press release), even if that part of your site also has original articles. We are currently unable to automatically label individual articles, so we recommend that you are careful to separate your different types of content into distinct sections.


Blogs typically identify themselves as such and adhere to standard blog formatting by displaying regular entries in order from newest to oldest. In many instances, blog posts contain more opinion content. Sources that have identified themselves as a blog will appear with the label (blog) next to their publication name. If your content is being labeled as a blog and you believe it shouldn't, please let us know. If you'd like your articles to appear in Google News labeled as blogs and they currently are not, you can enter the value Blog in the <genres> tag of your News Sitemap. We encourage you to use sitemaps to identify numerous types of content.

Subscription or registration

We add a (subscription) label to publications which require paid subscription and a (registration) label to publications which require free registration. We do this so users can choose whether or not to access content that may require payments or registration. Please note that we're often unable to assign labels on an article-by-article basis. If you'd like to label individual articles with either of these labels, you may use <access> tag to do so, entering either Subscription or Registration as values. We encourage you to use sitemaps to identify numerous types of content.

We've worked with many subscription sites to allow Google users to access some content for free, one of these subscription options may be right for your site. If your site is no longer subscription-based (or you no longer require users to log in to view articles) and you'd like us to remove the designation from your site's name, please let us know.


To offer a diversity of opinions and content Google News does contain some satire, often humorous or hyperbolic stories with the intention of social commentary. We identify these types of articles with the label (satire), so that users will know when they're reading a satirical article.

You can use the value Satire in the <genres> of your sitemap to identify individual articles as satirical. We encourage you to use sitemaps to identify numerous types of content.

We acknowledge the difficulty in characterizing different types of content in the rapidly changing publishing landscape, but we also hope to provide useful ways of helping users select what they want to read. If you believe your content is being mislabeled, please contact us and we'll be happy to review any examples you provide.