Content types

You can use the following tags to provide Google more information about the content of your articles:

  • The <access> tag specifies whether an article is available to all readers, or only to those with a free or paid membership to your site.
  • The <genres> tag specifies one or more properties for an article, namely, whether it is a press release, a blog post, an opinion, an op-ed piece, user-generated content, or satire.

Because these properties can directly affect the experience of a user, it is essential to accurately characterize your articles in Google News.

Tag values

Note: Values for the tags <access> and <genres> are required when applicable and restricted to the list provided below. Please make sure to include these values in English only. Our system will automatically display the visible designations in your site's language when displaying your articles on Google News.

The <access> tag takes one of the following values:
  • Subscription (visible): an article which prompts users to pay to view content.
  • Registration (visible): an article which prompts users to sign up for an unpaid account to view content.

Omitting the <access> tag means that the full article is accessible to all users for at least thirty days.

The <genres> tag takes one or more of the following values, separated by commas:
  • PressRelease (visible): an official press release.
  • Satire (visible): an article which ridicules its subject for didactic purposes.
  • Blog (visible): any article published on a blog, or in a blog format.
  • OpEd: an opinion-based article which comes specifically from the Op-Ed section of your site.
  • Opinion: any other opinion-based article not appearing on an Op-Ed page, i.e., reviews, interviews, etc.
  • UserGenerated: newsworthy user-generated content which has already gone through a formal editorial review process on your site.

Below is an example to clarify the use of these tags:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns=""
        <news:name>The Example Times</news:name>
      <news:genres>PressRelease, Blog</news:genres>
      <news:title>Companies A, B in Merger Talks</news:title>
      <news:keywords>business, merger, acquisition, A, B</news:keywords>
      <news:stock_tickers>NASDAQ:A, NASDAQ:B</news:stock_tickers>

Please note that although you can specify <access> and <genres> in your Sitemap, Google News may also add such designations to certain sites as necessary. Update your site’s source labels in the Publisher Center if you believe that a content type has been applied incorrectly. Please review our source label guidelines closely before making any changes; incorrectly removing labels (e.g., removing a “subscription” label if you are a subscription site) could affect your sites' inclusion status in Google News.

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