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Content types

You can use the <genres> tag to provide Google more information about the content of your articles. This tag specifies one or more properties for an article, namely, whether it is a press release, a blog post, an opinion, an op-ed piece, user-generated content, or satire.

Because this property can directly affect the experience of a user, it is essential to accurately characterize your articles in Google News.

Tag values

Values for the <genres> tag are required when applicable and restricted to the list provided below. Please make sure to include these values in English only. Our system will automatically display the visible designations in your site's language when displaying your articles on Google News.

The <genres> tag takes one or more of the following values, separated by commas:

  • PressRelease (visible): an official press release.
  • Satire (visible): an article which ridicules its subject for didactic purposes.
  • Blog (visible): any article published on a blog, or in a blog format.
  • OpEd: an opinion-based article which comes specifically from the Op-Ed section of your site.
  • Opinion: any other opinion-based article not appearing on an Op-Ed page, i.e., reviews, interviews, etc.
  • UserGenerated: newsworthy user-generated content which has already gone through a formal editorial review process on your site.

Below is an example to clarify the use of this tag:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns=""
        <news:name>The Example Times</news:name>
      <news:genres>PressRelease, Blog</news:genres>
      <news:title>Companies A, B in Merger Talks</news:title>
      <news:keywords>business, merger, acquisition, A, B</news:keywords>
      <news:stock_tickers>NASDAQ:A, NASDAQ:B</news:stock_tickers>

Please note that although you can specify <genres> in your Sitemap, Google News may also add designations to certain sites as necessary. Update your site's source labels in the Publisher Center if you believe that a content type has been applied incorrectly. Please review our source label guidelines closely before making any changes; incorrectly removing labels could affect your sites' inclusion status in Google News.

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