Prevent inaccurate article titles

This section shares best practices to help our crawler extract the correct news article title from your content.

Google News scans your article pages and automatically displays what our crawler determines to be the correct headlines for your content. 

Article title best practices

To ensure our system displays your article titles correctly in Google News, follow these suggestions:

  • Place the title of your article in a prominent place above the article body, such as in an <h1> tag
  • Make sure the title of your article page (in the HTML <title> tag) matches the title of your article (in <h1> or equivalent)
  • Make sure the anchor text that points to your article in your section pages matches the title of your article and of the page
  • In your article page, avoid using the article title, or a substring of the title, as an active hyperlink
  • Do not include a date or time in your article title
  • Ensure that your article title includes at least 10 characters and is between 2 and 22 words
  • To make sure that your article title displays properly on mobile devices, do not include a leading number (which sometimes corresponds to an access key) in the anchor text of the title

Keep in mind that while we can't guarantee that we'll include all your site's articles, these suggestions can help increase the probability that our crawler will extract the correct headlines.

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