Getting into Google News: Quickstart guide

Step 2: Review technical Google News index guidelines

Google News uses a computer algorithm to automatically crawl news sites. To help our system determine which of your webpages are articles, make sure your site follows our technical guidelines.

Here are some common areas where publishers encounter technical issues:

  • Article URLs. Make sure your article URLs are unique and permanent.
  • Article links. When our crawler scans your site, it looks for HTML links with anchor text that includes at least a few words. We can’t crawl JavaScript, graphic links, or links in frames.
  • Article format. Our crawler can’t crawl PDFs or other non-HTML formats.
  • Robots.txt or metatags. For your content to be included in Google News, our user-agents Googlebot and Googlebot-news must be able to crawl and index your site.
  • Multimedia content. We currently are unable to include audio files or multimedia content. However, we can sometimes crawl supplementary text on pages with this type of content and do include some videos from YouTube.
While not required, we recommend that you submit a Google News Sitemap through a Search Console account after your site has been reviewed and approved by our team.
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