Keywords and search queries

One of the best ways to ensure that your site appears for particular user queries is to make sure that your article naturally contains the words, names, and figures that are central to a particular news story. If you create an information-rich site that clearly and accurately describes your topic, you will improve your chances of appearing in our search results for relevant queries.

Our crawler also makes use of a Google-specific metatag to help determine how to best classify your content. By implementing the news_keywords metatag you can specify which keywords are most relevant to your articles. For example, in an article about the World Cup you could add the following code to help Google News better understand the nature of your content:

<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands">

Keywords could also be used to help disambiguate between related terms. Again, if this particular publisher wanted to specify that this article reported on soccer’s World Cup -- as opposed to rugby’s World Cup -- then they could try the following:

<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands, soccer, football">

Use a comma to separate each phrase or group of keywords. (Commas are the only punctuation allowed in the field.) You can add up to ten phrases for a given article, and all keywords are given equal value. For instance, the first keyword is not considered a stronger signal than the tenth keyword.

Please keep in mind that we use a number of signals to determine ranking new window in addition to the prominence of certain keywords.