What does each source label (e.g., “blog”) mean?

Source labels are a set of predefined, generally understood terms that describe the content of your news site and serve as hints to Google News to help classify and show your content. We acknowledge the difficulty in characterizing different types of content in the rapidly changing publishing landscape, but we also hope to provide useful ways of helping users select what they want to read.

While viewing our record of your source details in the Google News Publisher Center, select all tags that apply to the content on your site. Keep in mind that we will use this information to assign visible labels to some of your content.

Please review closely: note that incorrectly removing tags (e.g., removing a “subscription” label if you are a subscription site) could affect your sites' inclusion status in Google News.

Paid subscription

Apply this label to your publication if you require a paid subscription to access content. This will add a (subscription) label to your site when it appears in Google News. We do this so users can choose whether or not to access content that may require payments.

If only certain sections or articles on your site require paid subscription, enter the value Subscription in the <access> tag of your sitemap for your these articles. More on using sitemaps to identify numerous types of content. Also, we've worked with many subscription sites to allow Google users to access some content for free, one of these subscription options may be right for your site.

Free registration

Apply this label to your publication if you require free registration to access content. This will add a (registration) label to your site when it appears in Google News. We do this so users can choose whether or not to access content that may require registration.

If only certain sections or articles on your site require registration, enter the value Registration in the <access> tag of your sitemap for your these articles. More on using sitemaps to identify numerous types of content.

Press release

Apply this label to your publication if you distribute press releases from different sources and organizations. This will add a (press release) label to your site when it appears in Google News. We do this so users know if they're about to view a press release from a distributor or public institution before clicking on an article.

If only certain sections or articles on your site are press releases, enter the value PressRelease in the <genres> tag of your sitemap for your these articles. More on using sitemaps to identify numerous types of content.

Opinion content

Apply this label to your publication if you primarily publish Opinion content. Sources that have identified themselves as opinion will appear with the label (Opinion) next to their publication name.

If only certain sections or articles on your site are opinion content, enter the value Opinion in the <genres> tag of your sitemap for these articles. More on using sitemaps to identify numerous types of content.

User-generated content

Apply this label to your publication if you primarily publish newsworthy user-generated content, which has already gone through a formal editorial review process on your site.

If only certain sections or articles on your site are user-generated, enter the value UserGenerated in the <genres> tag of your sitemap for these articles. More on using sitemaps to identify numerous types of content.

Blog

Apply this label to your publication if your publication is a blog. Blogs typically identify themselves as such and adhere to standard blog formatting by displaying regular entries in order from newest to oldest. In many instances, blog posts contain more opinion content. Sources that have identified themselves as a blog will appear with the label (blog) next to their publication name.

If only certain sections or articles on your site are blogs, enter the value Blog in the <genres> tag of your sitemap for these articles. More on using sitemaps to identify numerous types of content.

Satire

Apply this label to your publication if you primarily publish satirical content. To offer a diversity of opinions and content Google News does contain some satire, often humorous or hyperbolic stories with the intention of social commentary. We identify these types of articles with the label (satire), so that users will know when they're reading a satirical article.

If only certain sections or articles on your site are satirical content, enter the value Satire in the <genres> tag of your sitemap for these articles. More on using sitemaps to identify numerous types of content.

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