Getting into Google News
Google News aims to organize all the world's news and make it accessible to its users, while providing the best possible experience for those seeking useful and timely news information.
Our ability to meet these goals depends critically on the sites included in Google News. We therefore have certain guidelines in place to help us maintain fairness and consistency when determining which sites we include.
The following are a handful of important guidelines to review before submitting your site. We encourage you to pay close attention to the guidelines below, which outline some of the practices that may lead to a site being removed entirely from the Google News index or otherwise impacted by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google News.
Note: Keep in mind that we can only include sites that follow our webmaster guidelines.
News content covering recent events. Sites included in Google News should primarily offer timely reporting or analysis on recent events. We generally do not include how-to articles, advice columns, job postings, real estate listings, or strictly informational content such as weather forecasts and stock data. Articles should generally have datelines and bylines.
Original content. Original reporting and clear attribution are important factors for inclusion in the Google News index. If your site publishes aggregated content, you will need to separate it from your original work, or restrict our access to those aggregated articles via your robots.txt file.
Accountability and transparency. Users tell us they value news sites with author biographies and clearly accessible contact information, such as email and physical addresses, and phone numbers.
Misrepresentative site. Sites included in Google News must not misrepresent, misstate, or conceal information about their owner or primary purpose.
Readability. Clearly written articles with correct spelling and grammar make for a much better user experience. Limiting your use of distracting ads allows users to more easily focus on your article content. Advertising and other paid promotional material added to your pages should not exceed your content.
Finally, you may want to review the many different types of content we include in Google News.
Google News uses a computer algorithm to automatically crawl news sites. To help our system determine which webpages are actually articles, your site should follow our Technical Guidelines.
Here are some common technical issues you should consider:
Article URLs. Please make sure your article URLs are unique and permanent.
Article formatting. Our crawler is only able to include HTML articles. This means we cannot crawl PDFs or other non-HTML formats.
Robots.txt or metatags. In order for your content to be included in Google News, our user-agents googlebot and googlebot-news must be able to crawl and index your site (learn more).
Multimedia content. We currently are unable to include audio files or multimedia content; however, we can sometimes crawl supplementary text on pages with this type of content and do include some videos from YouTube.
While not required, we highly recommend that you submit a Google News Sitemap through a Search Console account. Please note that you may receive errors if you submit your sitemap before your site has been reviewed and approved by our team.
Our webmaster quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google News may respond negatively to other misleading practices not listed in these guidelines. Publishers who focus on creating original content on current events provide a much better user experience and can possibly enjoy better ranking than those who spend their time looking for loopholes they can exploit. Clearly attributed syndicated content is also acceptable (if not a majority of the content).
Please note that failure to follow these guidelines may result in the removal of your article(s), or entire site, from Google News.
Additionally, if you believe that another publisher is violating Google News inclusion guidelines, please let us know by filing a spam report. Google News prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. While we may not take manual action in response to every report, spam reports are prioritized based on user impact, and in some cases may lead to complete removal of a spammy site from Google News results.
We highly encourage that you engage in the following best practices:
Stick to the news--we mean it! Google News is not a marketing service. We don't want to send users to articles created primarily for promoting a product or organization, or selling or monetizing links within an article (learn more). If your site mixes news content with other types of content, especially paid advertorials or promotional content, we strongly recommend that you separate non-news types of content. Otherwise, if we find non-news content mixed with news content, we may exclude your entire site from Google News.
User-friendly. Your site should load quickly, be mobile-friendly, use URL redirects rarely, and avoid behavior intended to trick users.
Share your site with us
If you've read all of the above and your site follows our webmaster guidelines, as well as Google News' general, technical, and additional inclusion guidelines, then you're ready to apply for inclusion within the Google News Publisher Center!
We often cannot provide specific feedback for your site or provide personalized answers regarding our guidelines. However, you can seek guidance from other publishers in our Publisher Help Forum.