Enable content sales

If you sign a Content sales agreement with Google, your Publisher Center will display a "Content sales" tab. This tab relates to content submitted via feed or web location in the “Content” tab.

Your content in Google News is set as free to your readers by default. To keep your content free, on the tab, click Next.

Tip: To learn more about pricing models, we'd recommend you read the Flexible Sampling general guidance.

Pricing model

You can determine your own optimal rate of metering based on your ongoing experience.

To set up a pricing model, you need to fill in several meter options:

  • Number of viewings: How many articles a reader can view before hitting your paywall.
  • Per time interval: The interval for which Number of viewings from above should be enforced over. This is Daily, Weekly, or Monthly.
  • Metered sections: The sections of your content you would like to meter.

Manage local pricing

Local pricing is available if you need to define different pricing per country:

  1. Go to the “Content sales” tab.
  2. Under the “Pricing by country” section, click + Add Country.
  3. Select the country you want to define a pricing for.
  4. Click Save.
  5. To active the PSV, check the box under “PSV.”

If you want to remove the local pricing for one country, to the right of the line, click Remove Remove.

Set up temporary promotions

To offer temporary promotions to your readers:

  1. Click + New promotion.
  2. Enter a name and description you want to give to that promotion.

Important: This name won’t be displayed on Google News.

  1. Set the start date and time, and the end date and time.
  2. Under “Promotional pricing by country,” add the promotional price for each participating country.
  3. Click Save.


If you want to edit the promotion, click Edit. If you want to remove the promotion, on the right side of the line of your promotion, click Remove Remove.

Print subscriber verification settings

Users with a print and/or digital subscription to your publication, can access your publication’s content through Google News. To provide information about how your publication confirms the status of a reader’s print subscription:

  1. Go to the “Content sales” tab.
  2. Under the “Print subscriber verification settings” section, select the fulfillment house used to validate print subscriptions.
  3. Enter the “Publisher hosted authentication form URL.”
  4. Enter the “Help URL.”
  5. At fulfillment house, enter the “Publication ID.”
  6. Review the disclaimer. Then, click Confirm.

​Important: Google News support team can help with existing PSV implementations, but we can't help set up new PSVs.

Pricing learn more link

This section will allow you to add a label and a corresponding URL, so that readers can learn more about your pricing model. This informational link will open to users when they reach the paywall. The link destination should provide all relevant pricing information.

Disable Content sales

To remove your paywall and switch your publication back to free, click Remove Paywall.

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