Google News Publisher Centre overview

The Publisher Centre is an interface that helps publishers submit, manage and monetise their content in Google News.

Go to the Publisher Centre

Access

As a new visitor, you need to create an organisation and define your settings.

If you previously had an edition in the former Producer tool or a source in the old Publisher Centre, you should see your organisation and publication(s) in the new Publisher Centre. Read more about the changes on Publisher Centre.

Functionality

Below are the basic features that publishers can use to personalise their publication.

  • General: Add basic information about your publication, details about the location of your publications’ headquarters, contact details and distribution settings.
  • Content: Add content to your publication in the form of feeds, website URLs or videos. Sections added under 'Content' may allow your articles to appear in the Google News app.
  • Verification: Ownership of the content must be verified before your publication can be submitted for approval.
  • Images: Add logos that identify your publication to customise your presence in Google News.
  • Ads: Set up your AdSense/Ad Exchange account to monetise your feed-based content.
  • Content sales: If you’re submitting content via sections, the 'Content sales' tab helps you sell your content by defining pricing models, as well as creating promotions.
  • Advanced: The 'Advanced' tab lets you set up testing groups and personalise the styles of the articles.
  • Review and publish: Review your publication setup, identify issues and publish it in Google News.

Settings

The 'Settings' tab can be found at the left panel of the homepage. It includes 3 tabs:

  • User permissions: Manage user access for your organisation or the publication(s) that you’ve submitted.
  • Account settings: You can create, manage and delete your accounts.
  • Organisation settings: You can create, delete and define your organisation’s settings.

Glossary

The terms below allow publishers to understand how the Publisher Centre is organised and which content types can be submitted.

  • Entity: An entity is the organisation or a publication.
  • Organisation: An organisation is the entity that hosts your publication(s). An organisation can host one or several publications.
  • Publication: Publishers can organise and manage their content by creating Publications.
  • Tip: What was called 'Edition' in the former Producer tool or 'Source' in the former Publisher Centre is now called 'Publication'.
  • Publisher account: Publishers can sell content to create, manage and delete their profile, upload privacy information, sales tax and monitor their revenue.
  • Feed: To share your content with Google News, you can create an RSS feed in the 'Content' tab of the Publisher Centre.
  • Web location: To share content from specific parts of your site, add a web location in the 'Content' tab of the Publisher Centre.
  • Content label: Add content labels to alert Google News to a part of your site that contains news articles, and if these articles need a specific label, like satire or opinion, applied to them.
    Tip: Submitting content labels doesn't guarantee that your content will appear in Google News.
  • Labels: Labels are a set of predefined, generally understood terms that describe the content of your news articles. They serve as hints to Google News to help classify and show your content. Lean more about what each of the labels mean.

What not to expect from the Publisher Centre

The Google News Publisher Centre isn't an authoring or a content management system (CMS). Your content (text, pictures, videos, audio) is created and managed elsewhere, and then is pulled into or linked from Publisher Centre for post-production. Google News Publisher Centre is also not a tool for producing online websites that are optimised for desktop web browsers.


Google automatically considers any content published on the web for inclusion in Google News; there’s no need to 'apply'. However, only content that complies with our overall content policies and requirements will be eligible to appear:

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