Publisher Center overview

Publisher Center is an interface that helps publishers submit, manage, and monetize their content in Google News through Subscribe with Google.

Go to Publisher Center

Functionality

To customize your publication, you can use a few basic features:

  • General: You can add:
    • Basic information about your publication
    • Details about the location of your publication's headquarters
    • Verification of website property URLs
    • Your publication’s contact details.
  • Visual styles: Add visual elements that identify your publication, like logos and fonts.

Switch between publications & organizations

If you have more than one publication or organization set up in Publisher Center, you can switch between them with the Publication and Organization selectors.

Settings

You can change your publication settings.

  1. On your computer, go to Publisher Center.
  2. At the top right, click the Publication selector and then Settings Settings

Publication settings include 3 tabs:

  • Publication settings: Manage basic information and the visual styles of your publication.
  • Organization settings: Create, delete, and define your organization’s settings.
  • User permissions: Manage user access for your organization or the publications that you’ve submitted.

Tip: You can also access these settings from the Publisher Center home screen. Under “More options,” click Manage your publication and your organization and then Modify publication settings.

Switch between products

If more than one product is active on your publication, you can switch between products by clicking Products GMP product switcher.. For example, you can switch between Google News and Google News Showcase. To return to the Publisher Center home screen at any time, you can also click Products GMP product switcher..

Modules

Modules customize different experiences of your publications. Certain modules might not be visible for some users.

  • Google News: Design, brand, and customize your publication for the Google News app on Android, iOS, and news.google.com.
  • Subscribe with Google: Make it easier for readers to subscribe to and access your content with their Google account.
  • News Showcase: Enhance storytelling and help readers stay informed by highlighting issues and events through customized panels.

More options

Options help you classify your content and find settings quickly. Certain options might not be visible for some users.

  • Content labels: Help Google understand your content better with labels, like opinion, user-generated, satire, or blog. Content labels won’t affect search engine rank.
  • Add another publication: Enter a URL to set up another publication.
  • Manage your publication and your organization: Quickly find commonly used settings.

Glossary

The below terms allow publishers to understand how Publisher Center is organized and which content types can be submitted.

  • Organization: An organization is the entity that hosts your publications. An organization can host one or several publications.
  • Publication: Publishers can organize and manage their content by creating Publications.
    • What was called "Edition" in the former Producer tool or "Source" in the former Publisher Center is now called "Publication."
  • Feed: To share your content with Google News, you can add an RSS feed in the "Content" tab of Publisher Center.
  • Web location: To share content from specific parts of your site, add a web location in the “Content” tab of Publisher Center.
  • Content label: Add content labels to alert Google News to a part of your site that needs a specific label applied to it, like satire or opinion.
    • Content labels don't guarantee your content will show up in Google News.
  • Labels: Labels are a set of predefined, generally understood terms that describe the content of your news articles. They help Google News classify and show your content. Learn more about what each of the labels mean.

What not to expect from Publisher Center

Google News Publisher Center isn't an authoring or a content management system (CMS). Google News Publisher Center also isn’t a tool to produce online websites optimized for desktop web browsers.

When you create a section in Publisher Center, it shouldn't interfere with your site’s search engine rank. Google News doesn't host any publisher content on the open web.

Google automatically considers any content published on the web for inclusion in Google News. There’s no need to apply. However, content is only eligible if it complies with our overall requirements and content policies.

Related resources

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New Publisher Center

Google launched a new Publisher Center interface to help publishers easily manage how their content appears across Google News surfaces. Read more on this FAQ page and our blog post.

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