About Google-managed ads

Important: This article is only applicable if you set up your publication to use feed articles in Publisher Center.

When you sign up for Google News, your edition automatically includes Google-sold ads. You can choose to remove or keep these ads.

How it works

Google no longer requires that you set aside a minimum of 30% of your inventory for Google-sold ads. You can allocate as much ad inventory as you like, if any.

Learn how to get paid for ad revenue.

How to set up Google-managed ads

  1. Open Publisher Center.
  2. Select your publication.
  3. Click Google News and then Edit.
  4. Click Ads.
  5. Navigate to the “Google-Managed Ads” section.
  6. Under the “% of Google-managed ads” section, enter the percentage of ads you want your edition to be served by Google.
    • Tip: You can increase the percentage to maximize the number of Google-managed ads that display in your content. For example, when you change the percentage to 100, none of your ads will serve from your own inventory.
  7. In the top right corner, click Save.

Tip: You don't have to take further action if you don’t plan to serve ads from your own inventory.

Learn how to serve ads from your own inventory.

How to remove Google-managed ads

  1. Open Publisher Center.
  2. Select your publication.
  3. Click Google News and then Edit.
  4. Click Ads.
  5. Navigate to the “Google-Managed Ads” section.
  6. Under the “% of Google-managed ads” section, enter 0.
  7. In the top right corner, click Save.

Tip: If you don't plan to serve ads from your own inventory, we recommend that you don't remove Google-managed ads. This reduces your monetization opportunities within Google News.

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