Search impact of your feed content

Summary

When you create a section in the Google News Publisher Centre, it shouldn't interfere with the ranking of your site’s search engine. Google News doesn't host any publisher content on the open web and always redirects search bots to the publisher's source site via an HTTP 301 redirect.

How it works

When a publisher imports content into the Google News Publisher Centre, the content’s source URL is captured with the imported content. This ensures that all content is attributed back to the origin.

When a Google News user shares an article with their friends, a short URL unique to the article is included with the message. For example, 'Cool article about widgets – http://goo.gl/mag/xyz'.

Clients can use this message in different ways:

Search bot

When a search bot crawls a social media destination:

  1. The search bot encounters the message, 'Cool article about widgets – http://goo.gl/mag/xyz'.

  2. It resolves the link in the message by issuing an HTTP request.

  3. The Google News Publisher Centre backend sees that the request for the link is from a search bot, looks up the message, and extracts the source URL.

  4. The Google News Publisher Centre backend responds with the HTTP status code '301 (Moved permanently)', and points to the source URL, which resides on the publisher's website.

  5. HTTP 301 ensures that all ranking is attributed back to the source URL.

User on a desktop browser

When a user clicks on the link through a social media site:

  1. The user is directed to the source URL via an HTTP 301 redirect.

  2. The user immediately sees the content hosted on the publisher's website.

User on an Android or iOS device (without Google News)

When a user clicks on the link through a social media site or app, they see a simple UI offering to install Google News or continue to the original site hosting the content.

User on an Android or iOS device (with Google News)

When a user clicks on the link through a social media site or app:

  1. Google News launches to allow the user to view the content.

  2. If the user isn't subscribed to the publication, the user is given the opportunity to subscribe to it.

To learn more about HTTP 301 and how it’s interpreted by the Google search bot, visit the Search Console Help.

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