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Feed content guidelines

Google News delivers high quality content for high speed and offline reading through mobile devices. However, great reading experience also depends on the quality of the publications in Google News. 

To make your publication browseable, follow the Google News feed guidelines, which are closely reviewed by our team after you publish your feed content. These guidelines are what keeps an edition in the Google News catalog.

Tip: We can’t provide specific feedback on how to build your XML standard feed. However, you can seek guidance from other publishers in our Google News Help Forum. Ensure your feeds adhere to the Google News Technical Feed Requirements.

  • Content freshness: Feeds need to offer up-to-date content that matches the freshness of your website’s content. You should try to only include recent content in your feeds.

  • Full content: Users must be able to read full-length articles without exiting the app. This may require that you update your feed to include complete articles, or create a feed specific to Google News. We’ll ask you to take action on any of the below:

    • Missing content and "Read more'" links

    • One-paragraph articles

    • Articles that break off mid-sentence

  • Large images: Users want to see beautiful, large images. The shortest side of an image should be 800 px, but ideally larger for better display on larger screens.

  • Duplicate images: Avoid embedding thumbnails or the same image in multiple sizes, or slightly different croppings in your feed as they may all appear in the article. Learn more about avoiding duplicate images.

  • Duplicate articles: Our system uses the <guid> tag in the feed to identify new articles. If you update an article on your website and it generates a new <guid> tag, we'll show the 2 versions of the article in the edition. To avoid this duplicate:

    • Ensure that your feed doesn't generate a new ID for article updates. 

    • Refer to our feed guidelines on how and when to use the isPermalink value.

  • Missing media: Follow our feed guidelines when you embed media. We’ll review your edition and ask you to fix the following issues:

    • Podcasts with no audio

    • Articles that reference audio, but don’t include it

    • Broken slideshows

    • Images referenced in the article text that don’t appear

    • Videos referenced in the text that don’t appear

  • Article display: Articles with good formatting improve your publication’s feel. A well-formatted content feed helps display your articles properly. This includes:

    • Using paragraph breaks

      Tip: Make sure you have breaks between headers, sub-headers, and paragraphs.

    • Proper character encoding

    • Image captions that appear near the associated images

  • Readability: Clearly written articles with correct spelling and grammar make for a much better user experience.

  • Content policies: Make sure that your content complies with our policies.


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