Feed-based program policies

You should keep up-to-date and adhere with the latest Google News policies, since they may change at any time. Account holders will be notified via email when the policies change.

The policies are accessible through these links:

Digital file types accepted in Google News

  • RSS or Atom feeds for news content

Reports for Google News purchases

Google makes sales reports through its Partner Center on all content available in Google News. Reports include details about:

  • List price (currency, refunds and other metrics determined by Google)

  • Sales tax collection

  • Customer usage

Refund policy

Google grants a timely refund request when these case scenarios happen:

  • Performance of the digital content: When content purchased on Google News doesn’t perform as stated, and the determination of whether content performs as stated is at Google’s sole discretion.

  • Sale errors: When a payment was mistakenly processed.

  • Refund request abuse: When a refund is granted, the sale transaction is reversed. The user's access to the digital content is discontinued, the user's money is credited, and your account is debited. In some cases, users may retain limited access to refunded digital content if they’ve already downloaded a copy to a reading device.

Content policies

Digital content that you sell on Google News must comply with the Google News content policies.

Buyer currency

Google News may permit you, at Google’s discretion, to list prices for your digital content in a currency different from that of your designated bank account through the User Currency Purchase Transaction. Take in mind the below transaction details:

  • Currency and exchange rate: For any User Currency Purchase Transaction, you’ll be paid in the currency of your designated bank account (which must be US dollars unless otherwise permitted by Google), based on an exchange rate that will be applied to the purchase amount (denominated in buyer currency) at the time the transaction is submitted.

    For example: If you price your publication in Canadian dollars for a Canada user as permitted by Google, and your bank account is located in the United States, Google pays you in US dollars. 

  • Rate adjustments: The exchange rate is determined by a financial institution utilized by Google to calculate exchange rates, and may be adjusted based on market conditions without notice. 

  • Refund exchange rates: If a User Currency Purchase Transaction is subsequently subject to refund, reversal, chargeback or other adjustment, Google applies the same exchange rate and currency that applied to the original User Currency Purchase Transaction in calculating the refund, reversal, chargeback or other adjustment. Google reserves the right to impose fees on this currency conversion.

Price changes for subscriptions

Currently, users auto-renew subscriptions at the current rate, even if the store price has changed during the subscription term. 

In the future, we may offer the ability to increase the price of subscription upon the user’s renewal. In that case, the following action will be taken: 

  • A notice will be sent to subscribers upon a renewal if the price has changed during the subscription term. Subscribers can choose to renew at the new rate. 

  • Publishers will be required to provide Google with price changes more than 45 days prior to the renewal date for these changes to be sent to existing subscribers. If price changes aren’t received by this time, the subscriber will auto-renew at the current rate.

Discount prices for print subscribers

You may offer a discount for subscriptions on Google News for users that have an existing print or digital subscription for that content. Google will help with this process by taking these actions: 

  1. Verify the user’s print subscription with the publisher or print fulfillment houses before providing a discounted price. 

  2. Once a user’s print or digital subscription is verified and that user has purchased a subscription at the discounted price, the user’s subscription renews at the discounted price until cancelled. 

  3. Eventually, Google will periodically re-verify the existence of the print or digital subscription, and if unable to re-verify, will cancel the Google News subscription.

Default prices

For non-agency publishers, if you don’t set a list price for single issues or subscriptions of your digital content, Google may set a default price independently.


Do not spam. This includes sending unwanted promotional or commercial content, or unwanted or mass solicitation.

Ads on News content

Publisher-sold ads on Google News are a premium advertising offer that provides additional revenue opportunities for publishers. Publishers can place their own ads into the News edition of their publication, as well as control the percentage of ads placed by Google, subject to a revenue share arrangement with Google.

Google News ads must adhere to the policies outlined in our advertising policies, including the following:

Data protection

If you access, use, or process personal information made available by Google that directly or indirectly identifies an individual, and that originated in the European Union, then you must do the following:

  • Comply with all privacy, data security, and data protection laws, directives, regulations, and rules in any applicable jurisdiction.

  • Use or access Personal Information only for purposes consistent with the consent obtained by the individual to whom the Personal Information relates.

  • Implement appropriate organizational and technical measures to protect the Personal Information against loss, misuse, and unauthorized or unlawful access, disclosure, alteration, and destruction.

  • Provide the same level of protection as required by the EU-U.S. Privacy Shield principles.

You’ll regularly monitor your compliance with this obligation and immediately notify Google in writing if you can no longer meet (or if there is a significant risk that you can no longer meet) this obligation. In such cases, you’ll either cease processing personal information or immediately take other reasonable and appropriate steps to remedy the failure to provide an adequate level of protection.

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