Google News wants to provide access to original journalistic content. To achieve this goal, publishers within Google News must block certain types of content. For other types of content, we recommend that publishers block it.
Consider blocking for republished content
Republishing refers to when a publisher has permission from another publisher or author to republish an entire original work, such as material syndicated from wire services, in partnership with other publications or from public domain sources.
Publishers that allow others to republish content can help ensure that their original versions perform better in Google News by asking republishers to block their content from indexing. Learn how to avoid duplication by syndication partners.
Google News also encourages republishers to consider proactively blocking this content, so we can better identify the original content and credit it appropriately. Learn how to block access to content on your site.
In some cases, republication can amount to copyright infringement. Publishers who believe another publisher is violating their copyright may file a legal request to remove such material from Google News. Learn more about Copyright.
Block scraped content
Scraping occurs when someone takes substantial material from another site without express permission. This process is often automated. Learn more about scraped content.
Scraping also includes the recasting of original content with synonyms or other word replacements that essentially reproduce the original material. Publishers must block content that scrapes all or nearly all of an original work without providing any substantial or clear added value. Learn how to block access to content on your site.
Block paid and unnatural links
Publishers must block links that have been sold for ranking purposes or that otherwise violate our guidelines about link spam. Publishers must also block links in content that may be syndicated for republishing in a large-scale manner, where the primary goal is to build links. Learn more about links in large-scale article campaigns.