We strive to make it easy for users to find news from publishers that consistently produce independent and original work, containing a significant source of fresh, original and purposeful content. Our content and behaviour policies play an important role in ensuring this positive experience for our users and publishing partners. To be eligible to appear on news surfaces, sites must meet Google's webmaster guidelines and also be in compliance with the news policies below.
When we find content that violates these content policies, we may remove it from appearing on news surfaces such as top stories or our Google News applications. In cases of repeated or egregious violations, a site may no longer be eligible to appear on news surfaces.
We may make exceptions to these policies based on artistic, educational, historical, documentary or scientific considerations or where there are other substantial benefits to the public.
NOTE: These policies only apply to eligibility on news surfaces; content ineligible for news may continue to appear elsewhere in Search, as long as it is compliant with Google's webmaster guidelines and any other relevant policies.
Ads and sponsored content
Advertising and other paid promotional material on your pages should not exceed your content. We do not allow content that conceals or misrepresents sponsored content as independent, editorial content. Sponsorship, including, but not limited to, ownership or affiliate interest, payment or material support, should be clearly disclosed to readers. The subject of sponsored content should not focus on the sponsor without clear disclosure.
We do not allow content that infringes anyone’s intellectual property rights and will respond to clear notices of alleged copyright infringement. Find out more about Google's copyright policies.
We do not allow content that could directly facilitate serious and immediate harm to people or animals.
We do not allow sites or accounts that impersonate any person or organisation, or that misrepresent or conceal their ownership or primary purpose. We do not allow sites or accounts that engage in inauthentic or coordinated behaviour that misleads users. This includes, but isn’t limited to, sites or accounts that misrepresent or conceal their country of origin or that direct content at users in another country under false premises. This also includes sites or accounts working together in ways that conceal or misrepresent information about their relationships or editorial independence.
We do not allow harassment, bullying or threatening content, including but not limited to, that which might single someone out for malicious abuse, threaten someone with serious harm, sexualise someone in an unwanted way, expose the private information of someone else that could be used to carry out threats, disparage or belittle victims of violence or tragedy, deny an atrocity, or harass in other ways.
We do not allow content that promotes or condones violence, or has the primary purpose of inciting hatred against an individual or group, including but not limited to, on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalisation.
We do not allow audio, video or image content that has been manipulated to deceive, defraud or mislead by means of creating a representation of actions or events that verifiably did not take place and would cause a reasonable person to have a fundamentally different understanding or impression thereof – such that it may cause significant harm to groups or individuals, or significantly undermine participation or trust in electoral or civic processes.
We do not allow content from any site that contradicts or runs contrary to scientific or medical consensus and evidence-based best practices.
Personal and confidential information
We do not allow the sharing of a private person's confidential and personally identifiable information (e.g. medical records, financial information).
Sexually explicit content
We do not allow content that features explicit sexual imagery or video primarily intended to cause sexual arousal.
Spam and malware
We do not allow excessive repetitive, duplicate, unoriginal content or artificial freshening, misspellings, grammatical errors or gimmicky character use. We do not allow links to malware, viruses or other harmful software. We also do not allow sites engaging in link schemes intended to manipulate a site's ranking in news results or generate unnatural traffic or any other behaviour addressed under our Webmaster guidelines.
We don’t allow content that promotes terrorist or extremist acts, including recruitment, inciting violence or celebrating terrorist attacks.
Visitors to your site want to trust and understand who publishes the content that they are consuming, and information about those who have written articles. That's why news sources on Google should provide clear dates and bylines, as well as information about authors, the publication, the publisher, company or network behind it, and contact information.
Violence and gore content
We do not allow violent or gory content that's primarily intended to be shocking, sensational or gratuitous.
Vulgar language and profanity
We don’t allow gratuitous obscenities or profanity.
News manual actions in Search Console
News manual actions can appear in your Search Console account under 'Security and manual actions' when your site violates one or several Google News content policies.