What does each label mean?

Labels are a set of predefined, generally understood terms that describe the content of your news articles and serve as hints to Google News to help classify and show your content. We acknowledge the difficulty in characterizing different types of content in the rapidly changing publishing landscape, but we also hope to provide useful ways of helping users select what they want to read.

Sometimes, label application is informed by publisher selection of appropriate tags in the Google News Publisher Center, or by the application of tags in HTML markup. We continually add new labels to help users understand and select the content they want to read. Labels not listed below are applied algorithmically.

While viewing our record of your source details in the Google News Publisher Center, select all labels that apply to the content on your site.

Opinion content

Apply this label to your publication in the Google News Publisher Center if you primarily publish opinion content. Sources that have identified themselves as opinion appear with an "(opinion)" label next to their publication name.

User-generated content

Apply this label to your publication in the Google News Publisher Center if you primarily publish newsworthy user-generated content which has already gone through a formal editorial review process on your site.


Google News may apply this label to your content if you publish stories with fact-checking content that's indicated by schema.org ClaimReview markup, especially round-up stories that contain multiple fact-check analyses within a single article. The "(fact-check)" label helps users find fact-check content in major stories.

When determining whether to use this tag for your article, consider whether that article meets the following criteria, which we consider characteristics of fact-checking sites:

  • Discrete, addressable claims and checks must be easily identified in the body of fact-check articles. Readers should be able to understand what was checked and what conclusions were reached.
  • Analysis must be traceable and transparent about sources and methods with citations and references to primary sources.
  • Article titles must indicate that a claim is being reviewed, state the conclusions reached, or simply frame that the article’s contents consist of fact checking.
  • Fact-checking sites must have several fact-check articles marked up.
If we find sites not following those criteria for the ClaimReview markup, we may either ignore that site's markup or remove the site from Google News.

To learn more about using the markup, visit the Google Developers fact-check page.

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