Find & export insights data

Check your insights & data reporting

In the Publisher Center, the insights page helps you identify trends and analyze your Reader Revenue Manager performance.

To access your insights page:

1. Open Publisher Center.
2. Select your publication.
3. Click Reader Revenue Manager.
4. Under "Menu," click Activity.

The Activity Page shows total number of:

• Active members
• New members
• Member cancellations
• Revenue for subscriptions and contributions

Filter activity

You can filter your publisher activity page by:

• Time period
• Payment options
• Plans
• Products

You can get the last 7, 12, 30, 90 days, or all time. If you use this filter, the report reflects data from the selected time period.

Add a filter

Payment options:

1. Under the "Activity" tab, in the search box, click Add filter.
2. Click Payment options.
3. Select Subscriptions, Contributions, or All.
4. Click Apply.

Plans:

1. Under the "Activity" tab, in the search box, click Add filter.
2. Click Plans Plan options Apply.

Products:

Important: You can only filter by product if you've created multiple product IDs.

• Under the "Activity" tab, in the search box, click Add filter.

To remove a filter: Next to an existing filter, click Delete .

To modify a filter:

1. Click the filter.
2. Change the values.

Cancellation metrics

When readers cancel a subscription or recurring contribution, a mandatory survey shows cancellation metrics.

These metrics are a way to identify and address problems that cause readers to cancel, reduce reader churn, and lost revenue. This helps you:

• Improve your offers
• Identify seasonal fluctuations in subscriptions
• Adjust content access strategy for potential profiles that are likely to cancel

To enable this feature, no action is required. When users want to cancel their subscription on Payments Center, the cancellation survey is automatically displayed.

Cancellation types

In the Publisher Center, you can find both voluntary and involuntary cancellations.

• Involuntary cancellation: This happens when the user's subscription ends due to circumstances beyond their control, like credit card expiration or outdated payment info.
• Voluntary cancellation: This happens when users end their subscription.
  • A breakdown of voluntary cancellation reasons is available based on cancellation survey responses.
  • Cancellation survey only include a standard list of cancellation reason options, like:
    • “I don't use this service enough”
    • “I found a better subscription”
    • “Cost-related reasons”
    • “Accidental purchase”
    • “Decline to answer”

Export insights data

Your insights export contains these tabs:

• Totals
• Daily active members
• Daily new members
• Daily cancellations

You can export data to a Google Sheet with daily numbers for revenue, members, cancellations, and new members and subscribers.

To export your insights data:

1. Go to your publication in Publisher Center.
2. Click Reader Revenue Manager.
3. Under "Menu", click Activity.
   • Select the time period that you want to export data for.
4. At the top right, click Export.
   • Select the Google Drive file where you want to store the exported file. You may want to create a new Google Drive folder for your exports.
5. Click Insert.
6. To find the files, open the Google Drive folder you selected.

Tip: After you export a file, you can’t access it directly from the Publisher Center. To find the export, open the folder in Google Drive.

Access survey data

The client-side API allows for recording survey responses in any desired format, but there are also 2 built-in ways to access your survey data:

• Data Studio
• Google Analytics

In Data Studio

1. Find template.
2. From the dropdown, select your Analytics account.
3. Find results.
   • To find data per question and more, you can filter by Event category.

In Google Analytics Advanced Method

1. Go to Google Analytics 4.
2. Click Navigate to Reports Engagement Events.
3. Under “Event name,” click Survey submission.
   • Under “Survey Question” and “Survey Answer,” you can check the overview number of responses to each question and answer.
4. Click Add comparison.
   • For dimension, select Survey Question.
   • For dimension values, select question category like Purchase Intent.
5. In the “Survey Answer” section, check responses for each question.