Find & export insights data

Check your insights & data reporting

In the Publisher Center, the insights page helps you identify trends and analyze your Reader Revenue Manager performance.

To access your insights page:

1. Open Publisher Center.
2. Select your publication.
3. Click Reader Revenue Manager.
4. Under "Menu," click Activity.

The Activity Page shows total number of:

• Active members
• New members
• Member cancellations
• Revenue for subscriptions and contributions

Filter activity

You can filter your publisher activity page by:

• Time period
• Payment options
• Plans
• Products

You can get the last 7, 12, 30, 90 days, or all time. If you use this filter, the report reflects data from the selected time period.

Add a filter

Payment options:

1. Under the "Activity" tab, in the search box, click Add filter.
2. Click Payment options.
3. Select Subscriptions, Contributions, or All.
4. Click Apply.

Plans:

1. Under the "Activity" tab, in the search box, click Add filter.
2. Click Plans Plan options Apply.

Products:

Important: You can only filter by product if you've created multiple product IDs.

• Under the "Activity" tab, in the search box, click Add filter.

To remove a filter: Next to an existing filter, click Delete .

To modify a filter:

1. Click the filter.
2. Change the values.

Cancellation metrics

When readers cancel a subscription or recurring contribution, a mandatory survey shows cancellation metrics.

These metrics are a way to identify and address problems that cause readers to cancel, reduce reader churn, and lost revenue. This helps you:

• Improve your offers
• Identify seasonal fluctuations in subscriptions
• Adjust content access strategy for potential profiles that are likely to cancel

To enable this feature, no action is required. When users want to cancel their subscription on Payments Center, the cancellation survey is automatically displayed.

Cancellation types

In the Publisher Center, you can find both voluntary and involuntary cancellations.

• Involuntary cancellation: This happens when the user's subscription ends due to circumstances beyond their control, like credit card expiration or outdated payment info.
• Voluntary cancellation: This happens when users end their subscription.
  • A breakdown of voluntary cancellation reasons is available based on cancellation survey responses.
  • Cancellation survey only include a standard list of cancellation reason options, like:
    • “I don't use this service enough”
    • “I found a better subscription”
    • “Cost-related reasons”
    • “Accidental purchase”
    • “Decline to answer”

Export insights data

Your insights export contains these tabs:

• Totals
• Daily active members
• Daily new members
• Daily cancellations

You can export data to a Google Sheet with daily numbers for revenue, members, cancellations, and new members and subscribers.

To export your insights data:

1. Go to your publication in Publisher Center.
2. Click Reader Revenue Manager.
3. Under "Menu", click Activity.
   • Select the time period that you want to export data for.
4. At the top right, click Export.
   • Select the Google Drive file where you want to store the exported file. You may want to create a new Google Drive folder for your exports.
5. Click Insert.
6. To find the files, open the Google Drive folder you selected.

Tip: After you export a file, you can’t access it directly from the Publisher Center. To find the export, open the folder in Google Drive.

Access survey data

You can automatically log the survey submission event into Google Analytics 4 (GA4) with Site Kit or Google Tag (gtag.js). You can use these four event parameters:

• survey_question
• survey_question_category
• survey_answer
• survey_answer_category

If you use Google Tag Manager to collect survey responses in GA4, you need to configure a Custom Event Tag. Learn how to set up a GA4 event tag in Google Tag Manager.

You can access your survey data in 2 ways:

• Looker Studio
• Google Analytics Console

Reader Revenue Manager: Enterprise

In addition to the automatic “survey submission” event in GA4, to customize event tracking, Enterprise publishers have an option to use the onResult callback. With your own customized name and parameters, you can collect survey response data in GA4 and in any other analytics solution.

Looker Studio

1. Find template.
2. From the dropdown, select your Analytics account.
3. Find results.
   • To find data per question and more, you can filter by Event category.

Google Analytics

1. Open your GA4 property.
2. Create the following event-scoped custom dimensions.
   • survey_question
   • survey_question_category
   • survey_answer
   • survey_answer_category
   • Tip: Here’s an example of how to add an event-scoped custom dimension for "survey_question."
3. On the left, click Reports Business objectives.
4. Click View user engagement & retention Events.
5. In the report, add one custom dimension you created in step 2.
6. Find the row for the event named "Survey submission."

Tip: To access multiple dimensions at the same time, like survey_question and survey_answer, create a custom report in Explorations.

Set up a GA4 event tag in Google Tag Manager

Step 1: Create data layer variables for custom dimensions

1. On the left, click Variables.
2. In the “User-Defined Variables” section, click New Variable Configuration.
3. Select Data Layer Variable.

4. In the “Data Layer Variable Name” field, enter survey_question.

5. At the top, enter a proper variable name.
   • For example, survery_question.
6. Click Save.
7. Repeat step 2 to step 3.
8. In the “Data Layer Variable Name” field, enter survey_answer.
9. At the top, enter a proper variable name.
   • For example, survery_answer.
10. Click Save.

Step 2: Create a GA4 Event tag

Create a Google Analytics GA4 Event tag for the new custom event.

1. Go to Google Tag Manager.
2. Click Tags New.

3. At the top, enter a name for the GA4 Event tag.
   • For example, GA4 Event - Survey submission.
4. Click Tag Configuration.

5. Click Google Analytics Google Analytics: GA4 Event.

6. Enter your Measurement ID.
7. In “Event Name,” enter a survey event name you want.
   • For example, survey submission.
8. Click Add parameter.
9. In “Event Parameters” section:
   • In Parameter Name, enter survey_question.
     • Select Select Data Layer Variable you configured in step 1 - 7.
       • For example, {{survey_question}}
   • In Parameter Name, enter survey_answer.
     • Select Select Data Layer Variable you configured in step 1 - 9.
       • For example, {{survey_answer}}

Step 3: Create a trigger

To send the event when survey responses are submitted, create a trigger.

1. In the “GA4 Event” tag, click Triggering.

2. At the top right, click .
3. Enter a name for the trigger.
   • For example, Trigger - Survey submission.
4. Click Custom Event.
5. In “Event name,” enter survey submission.
   • Tip: Insert a space between the words "survey" and "submission."
6. Click Save.

Step 4: Publish your changes

At the top right, click Submit Publish.

Related resources

• Set up Google Analytics in Tag Manager
• Set up Google Analytics events in Tag Manager