Tax rates and Value Added Tax (VAT)

In some countries, prices shown to readers must equal the amount paid at the time of payment. Taxes (including VAT) must be added in the price. We currently support tax-inclusive prices in eligible countries.

Update the VAT rate

Important:

• We can’t give you tax advice. Consult your tax adviser for guidance on how taxes may impact you and your sales to users through Reader Revenue Manager.
• You’re responsible for determining whether you’re eligible for the reduced Value Added Tax (VAT) rate and to provide the accurate reduced VAT rate value.

For each relevant country, Google has assigned the standard Value Added Tax (VAT) rate as a default. If your publication is eligible for reduced VAT rates, change them directly in the Publisher Centre by selecting the appropriate rate. It can be applied when your readers from eligible countries make a purchase.

How to set or update the VAT rate

1. Go to Publisher Center.
2. Click Settings  Basic settings.
3. Under 'Reduced VAT', click Edit.
4. If your publication is eligible for reduced VAT, select Yes.
5. For each country, select the country-specific reduced VAT rate.
   • Default
   • Tax tier news 1 (reduced VAT)
   • Tax tier news 2 (super-reduced VAT) available in selected countries
6. Click Accept.

Learn to create and update pricing plans.

Related resources

• Get started with Reader Revenue Manager
• Create updated pricing plans
• Customise your message for contributions subscriptions