Export reader & insights data

You can export contributor or subscriber data and newsletter sign-up or reader registration information directly from Publisher Center.

Important: When you choose a Google Drive folder to export the file to, do not open the folder. Instead, to select the folder, click the folder name  click Insert.

Export subscriber or contributor information

You can export CSV files and Google Sheets with member contributions, subscription data, and email addresses.

Your member export will contain these tabs: 

• Members
• Purchase Orders
• Subscriptions or Contributions

To export member information:

1. Go to your publication in Publisher Center.
2. Click Reader Revenue Manager.
3. Under "Menu,” click Members.
   • Select the members that you want to export.
4. At the top right, click Export members.
   • Select the Google Drive file where you want to store the exported file. You may want to create a new Google Drive folder for your exports.
5. Click Insert.
6. To find the files, open the Google Drive folder you selected.

Export insights data

Your insights export contains these tabs:

• Totals
• Daily active members
• Daily new members
• Daily cancellations

You can export data to a Google Sheet with daily numbers for revenue, members, cancellations, and new members and subscribers.

To export your insights data:

1. Go to your publication in Publisher Center.
2. Click Reader Revenue Manager.
3. Under "Menu", click Activity.
   • Select the time period that you want to export data for.
4. At the top right, click Export.
   • Select the Google Drive file where you want to store the exported file. You may want to create a new Google Drive folder for your exports.
5. Click Insert.
6. To find the files, open the Google Drive folder you selected.

Tip: After you export a file, you can’t access it directly from Publisher Center. To find the export, open the folder in Google Drive.

Export newsletter or registration data

You can export CSV files and Google Sheets with email addresses of readers who signed up for your newsletter or registered. This data can be uploaded into your member management tool.

Important: In Reader Revenue Manager, under the Members tab, you can download newsletter sign up and reader registration data for 30 days.

To export newsletter or reader registration information:

1. Go to your publication in Publisher Center.
2. Click Reader Revenue Manager.
3. Under "Content Access.” click Newsletter sign-up or Reader registration.
4. At the top right, click Export members.
   • Select the Google Drive file where you want to store the exported file. You may want to create a new Google Drive folder for your exports.
5. Click Insert.
6. To find the files, open the Google Drive folder you selected.

Tip: When you choose a Google Drive folder to export the file, click the folder name Insert.

Access survey data

You can find your survey data in 2 ways:

• Looker Studio
• Google Analytics

In Looker Studio (Recommended):

1. Go to Reader Revenue Manager - Survey Report.
2. Click Click to select Google Analytics.
3. From the dropdown, select your Analytics account.
4. Check the results.
   •  To check data per question and others, you can filter by Survey Question.

In Google Analytics (Advanced Method)

Set up custom dimensions

To find your results, you can set up custom dimensions in Google Analytics. 

1. In “Google Analytics 4 (GA4),” click Settings .
2. Under the “Property” list, click Custom definitions.
3. Click Create custom dimensions.
   • To add the first dimension:
     1. Under “Dimension name,” enter “Survey Question.”
     2. Under “Event parameter,” enter “content_group.”
     3. Click Save.
   • To add the second dimension:
     1. Under “Dimension name,” enter “Survey Answer.”
     2. Under “Event parameter,” enter “content_type.”
     3. Click Save.
4. If you find the 2 dimensions in the “Custom dimensions table,” your setup is complete.

Tip: You can set up GA4 events in Google Tag Manager. For an easy set up, use the Google Analytics script. 

Learn more about custom dimensions in GA4.

Check results

To check survey responses in new custom dimensions:

1. Go to Google Analytics 4.
2. Click Reports Engagement Events.
3. Under “Event name,” click Survey submission.
   • Under “Survey Question” and “Survey Answer” you can check the overview of the number of responses to each question.
4. Click Add comparison.
   • For dimension, select Event Category.
   • As dimension values, select a question category such as “Purchase Intent.”

Tip: In the “Survey answer” you can view responses for each question.