Get started with Subscribe with Google (beta version)

In 2018, to help publishers convert readers to subscribers and to improve reader experience, Google launched Subscribe with Google.

With Subscribe with Google (beta version), you have all the benefits of Subscribe with Google and the implementation takes only a few days.

Subscribe with Google can help you:

  • Stay connected to readers: Readers stay signed in everywhere they're logged into their Google Accounts.
  • Connect directly with your audience: Readers can share their email addresses.
  • Convert readers: Readers can subscribe easily with a faster, more secure checkout.
  • Launch with minimal tech skills: You can manage payments and improve the reader experience without needing to code.
  • Collect payments with low transaction fees: It’s just 5% per transaction, including credit card fees.

What you need

  • Login info for your Google Account
  • Your personal or business info
    • For individuals: Proof of identity
    • For businesses: Proof of organization details
  • Your publication’s logo
    • File format: .png (recommended) or .jpeg
    • Dimensions: 1000x1000 pixels recommended, 512x512 minimum

Set up Subscribe with Google (beta version)

Before you set up Subscribe with Google (beta version), you must add a publication in Publisher Center. Learn how to set up your publication in Publisher Center.

After you add your publication:

  1. Open Publisher Center.
  2. Select the publication.
  3. Click Subscribe with Google.

Tip: If you don’t have the Subscribe with Google module in Publisher Center, contact our support team.

Step 1: Set up pricing

Choose your pricing structure

You can choose to monetize your content with subscriptions (by adding a paywall) or with contributions.

  • Subscriptions
    • Readers access your publication with recurring payment plans.
    • Offers vary based on factors like the length of the subscription.
  • Contributions
    • Readers access your publication with a one-time or recurring contribution.
    • You can offer different contribution options.

To select a pricing model:

  1. Open Publisher Center.
  2. Select the publication.
  3. Click Subscribe with Google.
  4. Next to “Set up pricing,” click Select whether or not to have a paywall.
  5. Select Subscriptions or Contributions.
  6. At the bottom, click Save.

Create pricing for your content

Set up subscriptions pricing

For a subscriptions pricing plan, you must choose an individual price combined with a recurrence period. For example, you may create one pricing plan for a $10 USD monthly payment and another pricing plan for a $100 USD yearly payment.

To create a subscriptions pricing plan:

  1. Next to “Set up pricing,” click Create pricing for your content.
  2. Complete the required fields:
    • Plan name: The reader-facing name of your pricing plan.
    • Billing period: The length of the subscription.
      • Select from: Monthly, Quarterly, Half-yearly, or Annually.
    • Trial period: You can choose to offer temporary access at no charge.
      • Select from: No trial period, 7 days, 14 days, 30 days, or 60 days.
    • Price: The cost per billing period.
    • Benefits: List up to 3 reasons why readers should subscribe. This section doesn’t influence functionality on your site.
  3. Click Next: finish up.
  4. Add a Product ID.
    • A Product ID is required to add to posts in your publication’s content management system.
  5. Click Save & create plan.

Tip: After you complete onboarding, you can add or edit pricing plans in Settings. Learn more how to edit subscription pricing plans.

Set up contributions pricing

For contributions pricing, you must choose an individual price combined with a recurrence period. At initial setup, you can add one-time and monthly contribution amounts.

To create contributions pricing:

  1. Next to “Set up pricing,” click Create pricing for your content.
  2. Complete the required fields:
    • Price: The cost per billing period.
    • Benefits: List up to 3 reasons why readers should contribute. This section doesn’t influence functionality on your site.
  3. At the top right, click Save.

Tip: After initial setup, you can edit your plan to include other billing periods. Learn more how to edit contribution pricing plans.

Step 2: Finalize & add pricing to your site

Select or create your payments profile

To receive payments from Subscribe with Google, you must set up a payments profile. Your payments profile will be associated with your account through Google Payments Center. You can share and use it across other Google products.

To choose or set up a payment profile:

  1. Next to “Finalize & add pricing to your site,” click Select or create your payments profile.
  2. Under “Payments profile,” click the Down arrow Down arrow.
    • If you have an existing payments profile: Select the profile from the dropdown.
    • If you don’t have an existing payments profile:
      1. Select Create a payments profile.
      2. Under “Account type,” select Business or Individual.
      3. Complete the required fields.
      4. Click Save.

Tip: You only need to set up one payments profile per account. If you’ve completed this step and verified your identity for one publication, it'll show as completed for any additional publications.

Finalize pricing

To add a pricing plan to your site, you must first set it to “Live.”

  1. Next to “Finalize & add pricing to your site,” click Finalize pricing.
  2. Under “Status,” click Make live.
  3. Click Done.

Add code snippet to your site

To make Subscribe with Google (beta version) available on your site, you must add the code snippet from Publisher Center.

To add the code snippet:

  1. Open Publisher Center.
  2. Select the publication.
  3. Click Subscribe with Google.
  4. Next to “Finalize & add pricing to your site,” click Add code snippets to your site.
  5. Click Copy snippet.
    • Do not select Done. You must first add the code snippet to your CMS.
  6. Go to your CMS and paste the snippet in the <head> tag of each page where you want the pricing prompt.
    • For subscription pricing:
      • On pages that you want to be accessible at no charge: Add the open access snippet.
      • On pages that you want to paywall: Add the product ID snippet.
    • For contribution pricing: Add the snippet on all pages where you want the pricing prompt.
  7. In Publisher Center, click Done.

Step 3: Finish up & activate

Before you activate Subscribe with Google, you must add a logo to your publication. This logo is visible to readers who subscribe or contribute.

If you already uploaded a logo to the publication in Subscribe with Google, you can skip this step.

  1. Open Publisher Center.
  2. Select the publication.
  3. Click Subscribe with Google.
  4. Next to “Finish up & activate,” click Upload a square logo.
  5. Under “Square logo,” click Add square logo.
  6. Upload an image that meets our recommendations:
    • File format: .png (recommended) or .jpeg
    • Dimensions: 1000x1000 pixels recommended, 512x512 minimum
  7. Click Save.

Add your publication policies

You can add your privacy policy and Terms of Service URLs to your site.

  1. Open Publisher Center.
  2. Select the publication.
  3. Click Subscribe with Google.
  4. Next to “Finish up & activate,” click Add your publication policies.
  5. Enter the URLs.
  6. Click Save.

Verify ownership of your root URL

  1. Open Publisher Center.
  2. Select the publication.
  3. Click Subscribe with Google.
  4. Next to “Finish up & activate,” click Verify.
    • If your domain was already verified in Search Console, this step will show as completed. If it already shows as completed, click Verify.
    • If your domain hasn’t been verified, you'll be redirected to Search Console to verify your site ownership.
  5. Return to Publisher Center.

Tip: Make sure that the email connected to your Publisher Center account is a verified owner in Search Console.

Verify your identity

Important: To protect you from fraud, this step is required.

To accept payments from Subscribe with Google, you must go through an identity verification process.

  1. Next to “Finish up & activate,” click Verify your identity to accept payments.
  2. Follow the on-screen instructions.

What you need

  • For an individual payments profile:
    • Proof-of-identity document
    • Your address
  • For a business payments profile:
    • Proof-of-organization document
    • Organization address
    • Organization registration number
    • Authorized representative's identity
    • Authorized representative's address

Tip: It may take up to 3 business days to get verified.

Accept Terms of Service & go live

Once you accept the Terms of Service and activate your publication, your site goes live. Then you can start to collect subscriptions and contributions.

  1. At the bottom, click Accept Terms of Service.
  2. Read the Terms of Service and program policies.
  3. Enter your name and title.
  4. Click Agree and then Activate.

Subscribe with Google is now set up.

Submit bank details

After you activate Subscribe with Google, add your bank account details to your payments profile.

Important: Without bank account info, you can’t receive payment from Google.

To add bank details:

  1. Under “More options,” click Go to your bank details. This opens the Google payments center.
  2. Select How you get paid.
  3. Complete the required fields.
  4. Click Save.

Need help? Contact our support team.

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