User & content policies for Subscribe with Google

About our policies

Google has developed the following policies to promote a trustworthy and secure environment for publishers using Subscribe with Google (“the service”). Any publisher using Subscribe with Google must adhere to these policies.

If you suspect anyone is using Subscribe with Google in an abusive or illegal manner, please report it to us immediately. ​​If you want to make a complaint about intellectual property on a site using Subscribe with Google, please email this address.

Google reserves the right to change these policies at any time. This policy should be read together with the Subscribe with Google terms of service, which may contain additional rules on how to use the service.

User policies

Do not misuse the service. We want the service to be useful, relevant and safe for users and creators, so we don’t allow any of the following:

Harassment, bullying & threats

Do not harass, bully, or threaten others. We also don’t allow the service to be used to engage or incite others in these activities. Keep in mind that online harassment is illegal in many places and can have serious offline consequences for both the harasser and the victim. We may take appropriate action if we are notified of threats of harm or other dangerous situations, which may include reporting you to the relevant authorities.

Hate speech

Do not engage in hate speech. Hate speech is content that promotes or condones violence against or has the primary purpose of inciting hatred against an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization.

Impersonation & misrepresentation

We don’t allow content that impersonates any person or organization, misrepresents or conceals ownership or primary purpose, or engages in inauthentic or coordinated behavior to deceive, defraud, or mislead.

This includes, but isn’t limited to, the misrepresentation or concealment of country of origin or directing content at users in another country under false premises, and working together in ways that conceal or misrepresent information about relationships or editorial independence.

This policy doesn't cover content with certain artistic, educational, historical, documentary, or scientific considerations, or other substantial benefits to the public.

Personal & confidential information

Do not use, share or distribute others’ personal and/ or confidential information, such as credit card numbers, confidential national ID numbers, or account passwords, without their permission. If you suspect that your account has been hijacked, please contact us. Do not attempt to use others’ accounts without their permission, or steal their personal and/ or confidential information.


Do not spam. This may include unwanted promotional or commercial content, unwanted content created by an automated program, unwanted repetitive content, nonsensical content, or anything that appears to be a mass solicitation.

System interference

Do not abuse this service and do not harm, degrade, or negatively affect the operation of networks, devices, or other infrastructure. This includes degrading, disabling, or negatively interfering with any aspect of the service.


Do not engage in actions intended to bypass our policies or subvert restrictions placed on your account. This includes the creation or use of multiple accounts or other methods intended to engage in a behavior that was previously prohibited.

Content policies

Google helps to enable an open web by helping publishers monetize their content. Maintaining trust in the web ecosystem requires setting limits on what we will monetize.

Publishers using Subscribe with Google are not allowed to publish or monetize content prohibited by the following policies. By content we mean any digital content that is present on your website or app, or another online platform - including advertisements and links to other sites or apps. Failure to comply with these policies may result in Google removing the Subscribe with Google feature from your organization or publication, Google withholding payments or reversing previous payments, or suspending or terminating your account, among other potential actions.

These restrictions apply in addition to any other policies governing your use of other Google products.


We do not allow content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization.

Examples: Promoting hate groups or hate group paraphernalia, encouraging others to believe that a person or group is inhuman, inferior, or worthy of being hated.


We do not allow content that harasses, intimidates, or bullies an individual or group of individuals.

Examples: Singling out someone for abuse or harassment, suggesting a tragic event didn't happen or that victims or their families are actors or complicit in a cover-up of the event.

Dangerous content

We do not allow content that threatens or advocates for physical or mental harm to oneself or others.

Examples: Content advocating suicide, anorexia, or other self-harm; threatening someone with real-life harm or calling for the attack of another person; promoting, glorifying, or condoning violence against others; promotes cruelty or gratuitous violence towards animals.

We do not allow content that exploits others through extortion.

Examples: Predatory removals, revenge porn, and blackmail.

Deceptive practices

We don't allow preview content that misleads users to engage with it by promising details which aren't reflected in the underlying content.

Attempting to steal personal information or trick users into sharing personal information is also prohibited on the service.

Example: Social engineering like phishing

Promoting content, products, or services using false, dishonest, or deceptive claims is prohibited on the service.

Example: "Get rich quick" schemes.

Misleading content


We do not allow content that misrepresents, misstates, or conceals information about the content creator, the purpose of the content, or the content itself.

We do not allow content that falsely implies having an affiliation with, or endorsement by, another individual, organization, product, or service.

Examples: Impersonating Google products, misusing company logos.

Unreliable and harmful claims

We do not allow content that makes claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.

Examples: information about public voting procedures, political candidate eligibility based on age or birthplace, election results, or census participation that contradicts official government records.

We do not allow content that promotes harmful health claims, miracle cures, or relates to a current, major health crisis and contradicts authoritative scientific consensus.

Examples: Anti-vaccine advocacy, denial of the existence of medical conditions such as AIDS or COVID-19, gay conversion therapy; unsubstantiated cures, remedies, or other items marketed as quick health fixes.

Manipulated media

We do not allow content that deceives users through manipulated media related to politics, social issues, or matters of public concern.

Coordinating with other sites or accounts and concealing or misrepresenting your identity or other material details about yourself, where your content relates to politics, social issues or matters of public concern is prohibited on the service.

Directing content about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself, is prohibited on the service.

Recreational drugs & drug-related content

Content that promotes or features the sale, use, or abuse of illegal drugs, regulated legal drugs or substances, or other dangerous products is not suitable for the service.

Enabling dishonest behavior

The service does not allow content that promotes any form of hacking or cracking and/or provides users with instructions, equipment, or software that tampers with or provides unauthorized access to devices, software, servers, or websites.

Examples: Pages or products that enable illegal access of cell phones and other communications or content delivery systems or devices; products or services that bypass copyright protection, including circumvention of digital rights management technologies; products that illegally descramble cable or satellite signals in order to get services at no cost; pages that assist or enable users to download streaming videos if prohibited by the content provider.

The service does not allow content that promotes products and services that enable a user to track or monitor another person or their activities without their authorization.

Examples: Spyware and technology used for intimate partner surveillance including but not limited to spyware/malware that enables a user to monitor another person’s texts, phone calls, or browsing history; GPS trackers specifically marketed to spy or track someone without their consent; promotion of surveillance equipment (e.g. cameras, audio recorders, dash cams, nanny cams) marketed with the express purpose of spying. This does not include (a) private investigation services or (b) products or services designed for parents to track or monitor their underage children.

Weapons & firearms-related content

Content focused on the sale, assembly, abuse, or misuse of real or fake firearms or weapons intended to inflict harm on others is prohibited from the service.

Examples: Firearms, ammunition, and other items including but not limited to firearms, disguised, undetectable, or switchblade knives, martial arts weapons, silencers, ammunition, ammunition magazines, BB guns, and tear gas.

Illegal content

We do not allow content that is illegal, promotes illegal activity, or infringes on the legal rights of others.

Intellectual property abuse

We do not allow content that infringes copyright. It's our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). You can file a counter-notification via this form.

Examples: Unauthorized copies of books, music, movies, and other licensed or protected materials including copies without proper attribution; unauthorized copies of software, video games, and other licensed or protected materials, including OEM or bundled software.

We do not allow content that sells or promotes the sale of counterfeit products. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Sexual content

Child sexual abuse & exploitation

We do not allow content that sexually exploits or abuses children or content that promotes the sexual exploitation or abuse of children. This includes all child sexual abuse materials.

We will take appropriate action, which may include reporting to the National Center for Missing & Exploited Children and disabling accounts. If you believe a child is in danger of or has been subject to abuse, exploitation, or trafficking, contact the police immediately. If you have concerns a child is being or was being endangered in connection with our products, you can report the behavior to Google.

Compensated sexual acts

We do not allow content that may be interpreted as promoting a sexual act in exchange for compensation.

Sexually explicit content

We do not allow content that includes graphic sexual text, image, audio, video, or games. We also do not allow content that contains non-consensual sexual themes, whether simulated or real.

Examples: Sex acts such as genital, anal, and/or oral sex; masturbation; cartoon porn or hentai; graphic nudity. Rape, incest, bestiality, necrophilia, snuff, lolita or teen-themed pornography, underage dating.

We do not allow content that is made to appear appropriate for a family audience, but contains adult themes including sex, violence, or other depictions of children or popular children’s characters that are unsuitable for a general audience.

Terrorist content

Terrorist organizations are not permitted to use this product for any purpose. We do not allow any content made by or in support of terrorist groups or transnational drug trafficking organizations, or content that promotes terrorist acts, including recruitment, or that celebrates attacks by transnational drug trafficking or terrorist organizations. We’ll also take action against meeting organizers or participants for content related to terrorism, such as promoting terrorist acts, inciting violence, or celebrating terrorist attacks.

Tobacco-related content

Content that promotes tobacco and tobacco-related products is prohibited for the service.

What happens if you violate our policies

To investigate potential violations of the Program Policies, Google and its affiliates may access articles provided through Subscribe with Google where required to ensure compliance with our Program Policies and Terms of Service.

For publishers that use Subscribe with Google for paid subscriptions, we may review the content provided through such subscriptions at the point of onboarding onto the Manager or during the subsequent publication of content. If violations of this policy are discovered, we may restrict or suspend your publication. In addition, if potential policy violations are reported to us, we may review such reports and take action against a publisher regardless of whether your content is monetized or not.

Use of the service and any related accounts may be suspended or terminated if you have several violations or a serious violation. If this happens, all transactions on the service involved with any suspended account may be disabled - including already initiated transactions. We may no longer allow you to use the service and transact on it. Any related accounts may also get permanently suspended and you may not be allowed to open a new account.

We may also report any illegal activity in accordance with applicable laws.


If your access to a paid subscription on Subscribe with Google is denied due to violation of the policies above, we will refund you the balance of the paid subscriptions from the date when access was denied.

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