Name your publication
The name that you provide is used throughout Google News to identify your publication. It should be a simple identifier. Recommended naming criteria:
- Select a name that accurately describes your content and brand. For example, 'Google Sports Daily'.
- Your publication name should be unique to your site. Avoid names like 'The Times' or 'The Chronicle', which may confuse users.
- Don’t include extra articles like 'the'.
- Don’t add descriptive clauses.
Important: Names in Publisher Centre aren't used for the 'News' tab of Google Search.
- Names in the 'News' tab are automatically generated.
- For 'Top stories' and the 'News' tab of Google Search, publication logos come from structured data AMP logos (except in Dark theme displays) or are automatically generated for non-AMP web content.
Change your publication's name
To request a name change:
- Sign in to Publisher Centre.
- Select your publication.
- Click Publication settings.
- Next to your publication’s name, select Request to change.
- In the form, enter your name, email address and the publication’s verified domain. In the 'How can we help?' field, enter the new publication name.
- Click Submit.
Add a primary website property URL
Important: Google is unable to guarantee uninterrupted processing of your articles after a domain change. We recommend that you review how to tell Google when your site moves.
The primary website property is usually your site’s domain, but can also be a sub-domain or a URL prefix property, such as:
- A URL with the specified prefix and protocol (https://example.com).
- A domain property with all subdomains and multiple protocols (example.com).
You can only create one publication per website property. Make sure that you verify your domain in the Search Console.
This is the location of your publication’s headquarters.