Initial setup

Name your publication

The name you provide is used throughout Google News to identify your publication. It should be a simple identifier. Recommended naming criteria:

Select a name that accurately describes your content and brand. For example, "Google Sports Daily".
Your publication name should be unique to your site. Avoid names like “The Times” or “The Chronicle,” which may confuse users.
Don’t include extra articles like "the".
Don’t add descriptive clauses.

Important: Names in Publisher Center aren't used for the "News" tab of Google Search.

Names in the "News" tab are automatically generated.
For “Top stories” and the "News" tab of Google Search, publication logos come from structured data AMP logos (except in dark theme displays) or are automatically generated for non-AMP web content.

To request a name change:

On your computer, go to Publisher Center.
Under “More options,” click Manage your publication and your organization Modify publication settings.
Next to your publication’s name, select Request to change.
In the form, enter:
- Your name
- Email address
- The publication’s verified domain.
In the "How can we help?" field, enter the new publication name.
Click Submit.

Tip: To get a faster response, provide all relevant info in the request form.

Important: Google is unable to guarantee uninterrupted processing of your articles after a domain change. We recommend that you review how to tell Google when your site moves.

The primary website property is usually your site’s domain, but can also be a sub-domain or a URL prefix property, such as:

You can only create one publication per website property. Make sure to verify your domain in the Search Console.

This is the location of your publication’s headquarters.

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