As a precautionary health measure for our support specialists in light of COVID-19, we're operating with a limited team. Thanks for your patience, as it may take longer than usual to connect with us. For additional support, consult Publisher Center Help Center.

Initial setup

Name your publication

The name you provide is used throughout Google News to identify your publication. It should be a simple identifier. Recommended naming criteria:

  • Select a name that accurately describes your content and brand. For example, "Google Sports Daily".
  • Your publication name should be unique to your site. Avoid names like “The Times” or “The Chronicle,” which may confuse users.
  • Don’t include extra articles like "the".
  • Don’t add descriptive clauses.

Important: Names in Publisher Center aren't used for the "News" tab of Google Search.

  • Names in the "News" tab are automatically generated.
  • For “Top stories” and the "News" tab of Google Search, publication logos come from structured data AMP logos (except in dark theme displays) or are automatically generated for non-AMP web content.

Change your publication's name

To request a name change:

  1. Sign in to Publisher Center.
  2. Select your publication.
  3. Click Publication settings.
  4. Next to your publication’s name, select Request to change.
  5. In the form, enter your name, email address, and the publication’s verified domain. In the "How can we help?" field, enter the new publication name.
  6. Click Submit.
Tip: To get a faster response, provide all relevant info in the request form.

Add a primary website property URL

Important: Google is unable to guarantee uninterrupted processing of your articles after a domain change. We recommend that you review how to tell Google when your site moves.

The primary website property is usually your site’s domain, but can also be a sub-domain or a URL prefix property, such as:

  • A URL with the specified prefix and protocol (https://example.com).
  • A domain property with all subdomains and multiple protocols (example.com).

Learn more about domain properties here.

You can only create one publication per website property. Make sure to verify your domain in the Search Console.

Location

This is the location of your publication’s headquarters.

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New Publisher Center

Google launched a new Publisher Center interface to help publishers easily manage how their content appears across Google News surfaces. Read more on this FAQ page and our blog post.

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