Publisher-managed ads FAQs

This Help Center article provides answers to common questions about publisher-managed ads, including how to control publisher-managed ad displays, configure publisher-managed ad targeting, and how to integrate other platforms with these ads. 

Control publisher-managed ad displays

How do I turn off ads?

Here’s how to turn off ad serving: 

  1. Sign in to Producer.
  2. Click Ads.
  3. Under “Fill remaining inventory with ads from your account,” uncheck the Enable box. 
  4. Click Update.

Where are publisher-managed ads shown?

When Google News natively renders your articles (as opposed to showing your AMP pages), Google News displays articles using continuous scrolling and ads are inserted inline. Publisher-managed ads are always:

  • Medium rectangle ads (300x250) 
  • Spaced every few hundred words throughout an article
  • Centered and inline with the content
  • Limited to a maximum of 3 ads per article

Can readers see ads when they're offline?

No. Google News doesn't display ads to readers when they're offline.

How are ads served if my edition is enabled for accelerated mobile pages (AMP)?

For AMP articles, we serve ads as specified in your AMP HTML, regardless of your Producer settings. If we can’t serve AMP versions of your articles, we’ll serve ads as specified in Producer. Therefore, it's important that you still go through the setup process.

If you have questions about the implementation of AMP ads, contact your publisher representative or check out this guide to serving ads on AMP

Configure publisher-managed ad targeting

Can I configure ad placements?

No. To make sure that News content is displayed optimally across all devices, Google controls the locations where ads display.  

Can I configure ads to target readers by location?

Yes. Publishers and advertisers can use IP address targeting offered by DoubleClick for Publishers (DFP) to target readers in certain locations. 

Can I target readers using specific devices or platforms such as Android or iOS?

Yes. To target readers using specific devices:

  1. Sign in to DFP.  
  2. Go to the line item settings.
  3. Under Add targeting, click Devices.
  4. Click Operating system
  5. Select the platform you want to target.

Integrate other platforms with publisher-managed ads on Google News

Can I use my Google AdMob account to fill publisher-managed ad inventory?

Yes. Turn on AdMob using these steps:

  1. Sign in to Producer.
  2. Click Ads.
  3. Under Inventory, choose AdSense + AdMob.
  4. Enter your AdMob ad unit.

Can I use my AdSense or Ad Exchange (AdX) account to fill publisher-managed ad inventory?

Yes, but not directly. Google News integrates with DFP to serve ads. Publishers can serve ads from their AdSense or Ad Exchange accounts by configuring DFP line items to serve ads from those accounts. Learn more how to set up and use Ad Exchange and AdSense line items.

To configure Ad Exchange to fill ads, should I use "In-app" or "Display ads"?

To make sure that your ads show in all situations, in Producer choose Display ads for your web ad unit and In-app for your mobile ad unit.

How does AdSense or Ad Exchange crawl my News articles to serve relevant ads?

News automatically passes the original article URL (taken from the <guid> tags in your feed) to DFP for ad requests. If you've properly configured your AdSense or Ad Exchange line items in DFP, they'll be able to get the URL of the original content and crawl it to determine what contextual ads to serve in your articles.

Where can I get reporting data on the performance of my publisher-managed ads?

Publisher-managed ads in News are served from DFP and AdMob and they'll be your sources for all ad performance reporting. We recommend you use a unique ad unit for your News inventory to make it easier to report performance.

Why is there a discrepancy between Analytics data for my edition and ad serving data that I see in DFP?

It's common to see discrepancies of up to 20% between analytics or platforms due to different tracking methods. Here are some ways to make sure you’re minimizing discrepancies:

  • Make reasonable comparisons. Make sure the date ranges are the same for both data sources and that the type of ad inventory you're comparing is the same. For example, do not compare all your activity recorded in Analytics against a specific DFP line item because that comparison would miss activity that occurred in DFP when another line item served.
  • Compare ad unit-level DFP data with your News Analytics data.
  • Compare metrics that represent equivalent activities. Do not compare Analytics pageviews with DFP impressions because it’s not possible to serve a News ad on every page, as pages are counted in Analytics.

In your Analytics implementation for News, pageviews represent the number of impressions of your edition's content on a reader’s screen. This number can include instances when an article card appears on the Read now screen or when a reader browses through the sections of your edition. We also count multiple pageviews for longer articles, as readers scroll through multiple screens' worth of content. 

Because News limits how many ads appear per article, the number of ad impressions is almost always less than the number of pageviews or screen views that you see in Analytics.

If you see a discrepancy greater than 20%, look for a technical issue and ask your Google Account manager to help you investigate. Provide original reports from both platforms and make a spreadsheet that compares your data points daily to illustrate the discrepancy.

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