Google News publisher-managed ad policy

Publisher-managed ads on Google News are a premium advertising offering that provides more revenue opportunities for publishers. This Help Center article covers the policies that apply specifically to publishers who want to sell ads on the News edition of their publication.


Google News ads must adhere to the policies outlined in our advertising policies. News ads must also follow these guidelines:

Per the terms of service, advertisements must be served through an integrated ad server and cannot be served as, for example, images embedded in your article content. This ensures that we can format your articles and ads properly for users across a variety of devices.

What happens if I violate this policy?

Failing to adhere to our ads policy guidelines may lead to an edition being removed from the Google News catalog, or otherwise losing exposure. Notifications about policy issues typically follow this process:

  • Warning: If an ad on your edition violates our policies for the first time, you'll typically first receive a warning. If you receive a warning, please fix the policy violation immediately.

  • Suspension of publisher-managed ads on your edition and/or removal from the News catalog can happen for these reasons:

    • If you fail to fix a policy violation after receiving a warning
    • If a second policy violation occurs after your edition has received a warning
    • In some cases, after a serious first policy violation
Was this article helpful?
How can we improve it?