Google News publisher-managed ad policy
Publisher-managed ads on Google News are a premium advertising offering that provides more revenue opportunities for publishers. This Help Center article covers the policies that apply specifically to publishers who want to sell ads on the News edition of their publication.
Google News ads must adhere to the policies outlined in our advertising policies. News ads must also follow these guidelines:
Ads must be relevant to the user in the context in which they're viewed. For example, if you provide a user with the ability to purchase a digital item, that item must be purchasable on the device on which the user views the ad. You can utilize DFP's device targeting capabilities to make sure you target appropriate ads to users.
What happens if I violate this policy?
Failing to adhere to our ads policy guidelines may lead to an edition being removed from the Google News catalog, or otherwise losing exposure. Notifications about policy issues typically follow this process:
Warning: If an ad on your edition violates our policies for the first time, you'll typically first receive a warning. If you receive a warning, please fix the policy violation immediately.
Suspension of publisher-managed ads on your edition and/or removal from the News catalog can happen for these reasons:
- If you fail to fix a policy violation after receiving a warning
- If a second policy violation occurs after your edition has received a warning
- In some cases, after a serious first policy violation