Measure readership with Google Analytics

You can use Analytics to analyze aggregated readership for your feed content on Google News. 

Types of Analytics accounts

You can associate an Analytics account with multiple properties, each with a unique identifier used for tracking. When you set up a new property, you can choose to track a website or a mobile app. To use Analytics with Google News, create a property, then create mobile app views .

Google News supports integration with both classic Analytics properties and Analytics 360.

Google Analytics setup for your Google News edition

Get your Analytics tracking ID

  1. Use an existing Analytics account, or create a new account. You can easily create multiple Analytics accounts, associate them with a single Google Account, and share them with other Google users.
  2. Create a property or use a pre-existing property of the website type.
  3. Find your tracking ID, which looks something like UA-12345678-9.

Associate your edition with your Google Analytics property

  1. Open your edition in Google News Producer.
  2. Go to Edition settings in the navigation menu.
  3. Click Setup Google Analytics.
  4. Enter the Analytics property ID that you found earlier.
  5. Click Update.

Google News data in Analytics

Google News tracks the following reader interactions:

  • Reading an article
  • Viewing an ad
  • Bookmarking an article
  • Viewing an edition's section
  • Interacting with content on common screens (e.g. Read now, Search, and Explore)

To view your data, follow these steps:

  1. Sign into Analytics
  2. Click Behavior on the navigation menu of your Analytics account.
  3. Choose which of the 3 types of view nagivation reports to view:
    • To view by screens:
      1. Click Screens. The Screen name column shows the titles of articles and sections that your users have viewed. Articles are prefixed with [Article], sections with [Section], and videos played within feeds with [Autoplay video]. Additionally, there are 3 rows that track the number of times users interacted with your content on the listed screen:
        • Read now: This is the main personalized feed in Google News, called "For you" in the current version
        • Search: This lets you know if a reader arrived at an article from a Google News search
        • Explore: If a user reached an article by exploring a topic or edition in Google News
    • To view by events/publisher:
      1. Click Events, then Top events.
      2. Under the Event category column, click Publisher. The Event action column shows how readers interacted with your content.
    • To view by app navigation:
      1. Click Behavior flow. This report displays how your users navigated through the Google News application to arrive at your content.
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