Search impact

Summary

As a principle, creating an edition in Google News Producer or publishing it in Google News shouldn't interfere with a publisher's site ranking in search engines. Google News Producer and Google News doesn't host any publisher content on the open web and always redirects search bots to the publisher's source site via an HTTP 301.

More details

When a publisher imports content into Google News Producer, the source URL of the content is captured with the imported content. This ensures that all content can be attributed back to the origin when necessary.

When a user using Google News shares an article with their friends, a short URL unique to the article is included with the message. For example: "Cool article about widgets - http://goo.gl/mag/xyz."

Here's how different clients can use this message:

Search bot

When a search bot is crawling a social media destination, such as Twitter, it encounters the message, "Cool article about widgets - http://goo.gl/mag/xyz.. The search bot resolves the link in the message (http://goo.gl/mag/xyz) by issuing an HTTP request. The Google News Producer backend sees that the request for "http://goo.gl/mag/xyz" is from a search bot and looks up the message, extracting the source URL. The Google News Producer backend then responds with an HTTP Status Code: 301 (Moved permanently) pointing to the source URL, which resides on the publisher's website. HTTP 301 ensures that all ranking is attributed back to the source URL.

User using a desktop browser

A user is browsing a favorite social media destination and encounters the message, "Cool article about widgets - http://goo.gl/mag/xyz" that the user finds interesting. When the user clicks the link to "http://goo.gl/mag/xyz," the user is directed to the source URL via an HTTP 301 redirect. The user immediately sees the content hosted on the publisher's website.

User using an Android or iOS device without Google News

A user is browsing a favorite social media destination or app and encounters the message "Cool article about widgets - http://goo.gl/mag/xyz" that the user finds interesting. When the user clicks the link to http://goo.gl/mag/xyz, the user sees a simple UI offering to install Google News or continue to the original site hosting the content.

User using an Android or iOS device with Google News installed

A user is browsing a favorite social media destination or app and encounters the message "Cool article about widgets - http://goo.gl/mag/xyz" that the user finds interesting. When the user clicks the link to http://goo.gl/mag/xyz, Google News launches to allow the user to view the content. If user isn't subscribed to the edition, the user is given the opportunity to subscribe to it.

To learn more about HTTP 301 and how it is interpreted by the Google search bot, visit Search Console Help.

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