Google News Producer overview

What Google News Producer is

Google News Producer is a production environment that helps publishers produce and monetize their existing content. Your existing content must comply with our policies and quality guidelines – specifically for distribution via phones and tablets. Within Producer, you can:

  • Link to or import your existing content
  • Make design decisions that automatically optimize your content so it can be simultaneously delivered to smartphones and tablets of all sizes and orientations
  • Add multimedia elements optimized for smartphones and tablets 
  • Publish the result (we call it an "edition") into Google News, Google's magazine and news reader

Google News Producer makes it easy for you to deliver the best possible, high-performance experience to your users. Your users will enjoy the following features: 

  • Automatic page layout in both portrait and landscape modes for devices of all sizes
  • Automatic content updates in the background
  • Fast response times for all core interactions
  • Offline access
  • Integrated multimedia elements, including high-resolution images, videos, and audio
  • Instantly sharing their favorite content with others

What Google News Producer isn't

Google News Producer is not an authoring or a content management tool (CMS). Your content (text, pictures, videos, audio) is created and managed elsewhere, then is pulled into or linked from Producer for post-production.

Google News Producer is also not a tool for producing online websites optimized for PC browsers. Producer is solely focused on the mobile phone and tablet experience.

Producer is a production tool for optimizing your content and products for phones and tablets.


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