Effective cost per thousand impressions. This is calculated as the total revenue generated, divided by the total number of impressions delivered for all ads divided by 1,000.

( Total Recognized Revenue / Total Impressions Served ) x 1,000

eCPM allows you to compare all revenue from your partners and sites, regardless of the rate type you've established (CPD, CPC, or CPM).

How helpful is this article:

Feedback recorded. Thanks!
  • Not at all helpful
  • Not very helpful
  • Somewhat helpful
  • Very helpful
  • Extremely helpful