Applies to Movie avails only
EMA requirement: Required
Google requirement: Required
EMA requirement: Required
Google requirement: Required
About this column
This column describes the type of content being delivered. EMA Common Metadata labels these as three values:- "Movie" - a feature length film with a running time over 40 minutes.
- "Short" - films with a running time of 40 minutes or less.
- "Collection" - used exclusively for bundles. BundleALID should be populated.
Additional Google requirements
Google only accepts the "Movie" value for films of all length, "Short" is not supported at this time.Example: When availing content considered to be a "Short", use the "Movie" value instead.
Common mistakes
- Using "Movies" instead of "Movie".
- Using "Short" in an avail.