*Known as ContentID in EMA 1.6
Applies to Movie avails only
EMA requirement: Optional
Google requirement: Optional
About this column
This column identifies the title (typically the name of a title) and should be the Title Level
EIDR. The TitleID Level is the top level of EIDR, above the EditID Level.
This level is also known as the Abstraction, ContentID, title, or EIDR-1.
For an overview on EIDR formatting, view our
help article.
Additional links:
Additional Google requirements
Google Play now requires partners to provide avails in the EMA standard specifications. An important aspect of this requirement will be to include a version specific ID* (preferably using the EIDR standard) to uniquely identify each title. Within the EMA avail, EIDR IDs identifying versions should be populated in the "EditID" column and alternative IDs must be included in the “
AltID” column.
Best practices
EIDR IDs can be expressed with or without the EIDR prefix, "10.5240/".