Applies to Movie avails only
EMA requirement: Required
Google requirement: Required
EMA requirement: Required
Google requirement: Required
About this column
This column is for providing internal titles to use when referring to availed content. This title is separate and can be different from the displayed storefront title.
Additional Google requirements
- 100 character limit (spaces included).
- Certain language characters can become corrupted when opened in Excel and will cause parsing errors.
Best practices
- The internal title alias is usually the original title name (not the localized title).
- If different edits of a given title are availed, add descriptions to the end of the internal title name (e.g., “Extended” or “Director’s Cut”) to help distinguish the special edit from the theatrical edit. Localization info should not be provided in the TitleInternalAlias column. Instead use the LocalizationType column to provide this info.
Common mistakes
- Exceeding 100 character limit (spaces included).
- Not providing the internal title (TitleInternalAlias) for all line items/windows for a given avail. This will cause a validation error.
- Using "Subbed" or "Dubbed" in the title name.