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Rating systems for Movies & TV shows

Valid ratings for Movies and TV shows vary per country.

How to tag ratings in metadata

For Movies or TV shows, each rating has the format "system:rating" within a spreadsheet template, where:

  • "System" is the name of the rating system, and
  • "Rating" is the specific rating within that system.

To set the rating using the Content and Rights Administration Feed, use the tag:

<rating system="system">rating value</rating>.

Example: <rating system="mpaa">PG</rating>

Unrated content

Important:

  • "UNRATED" contents don’t go live in countries that require ratings.
  • Leaving the rating value blank isn’t the same as "UNRATED."
  • We’ll contact your team to determine whether a title should have a rating or is unrated.

A ratings authority actively assigns a rating to Movies and TV shows for the territory of distribution. When a Movie or TV show hasn't been assigned a rating, it’s considered "UNRATED."

Example: If the MPAA doesn't assign a rating to a movie distributed in the US, the movie should be assigned a rating value of "UNRATED." The tag would be: <rating system="mpaa">UNRATED</rating>.

This system is accepted in New Zealand.

Requirements from partners

Movies released before August 01, 2021

For movies released before August 01, 2021, the former rating values are supported.

Partners shall provide:

  • Value of rating.
  • Rating reasons:
    • If rating reason isn’t available, in the MEC section, enter "Not Applicable" value. For details, refer to Table 4.
    • For accepted rating reasons, refer to Table 1.

Acceptable rating values in metadata

Rating value as it appears on the storefront Rating value to be referenced in the metadata

G

G

PG

PG

M

M

13

13

16

16

18

18

R13

R13

R15

R15

R16

R16

R18

R18

RP13

RP13

RP16

RP16

RP18

RP18

R

R

Unrated

UNRATED

Movies released on or after August 01, 2021

Here are the new rating regulations for all movie titles with a release date as of Aug 01, 2021.

Partners shall provide:

  • Rating value.
  • Rating reasons:
    • If rating reason isn’t available, in the MEC section, enter "Not Applicable" value. For details, refer to Table 4.
    • For accepted rating reasons, refer to Table 1.

Rating value

Rating description

Rating reasons

G

Suitable for general audiences

  • Adult themes
  • Animal cruelty
  • Bullying
  • Coarse language
  • Content that may disturb
  • Cruelty
  • Dangerous behavior
  • Domestic violence
  • Drug references
  • Explicit sex scenes
  • Graphic violence
  • Horror
  • Nudity
  • Offensive language
  • Rape
  • Scary scenes
  • Self-harm
  • Sex scenes
  • Sexual themes
  • Sexual violence
  • Sexual violence themes
  • Suicide
  • Suicide themes
  • Supernatural themes
  • Violence
  • Other

PG

Parental guidance recommended for younger viewers

M

Suitable for mature audiences

13

Unsuitable for audiences under 13 years of age

16

Unsuitable for audiences under 16 years of age

18

Unsuitable for audiences under 18 years of age

R13

Restricted to 13 years and older

R16

Restricted to 16 years and older

R18

Restricted to 18 years and older

R

Restricted

Table 1 - Rating reasons

  • Adult themes
  • Animal cruelty
  • Bullying
  • Coarse language
  • Content that may disturb
  • Cruelty
  • Dangerous behavior
  • Domestic violence
  • Drug references
  • Explicit sex scenes
  • Graphic violence
  • Horror
  • Nudity
  • Offensive language
  • Rape
  • Scary scenes
  • Self-harm
  • Sex scenes
  • Sexual themes
  • Sexual violence
  • Sexual violence themes
  • Suicide
  • Suicide themes
  • Supernatural themes
  • Violence
  • Other

Table 2 - Release date

Definition

XML example for how this is referenced in the MEC

Release Year - the year a title was earliest released in a territory.

<md:ReleaseYear>2009</md:ReleaseYear>

<md:ReleaseDate>2009-02-06</md:ReleaseDate>

<md:WorkType>movie</md:WorkType>

Table 3 - MEC examples

MEC example of old rating regulations

MEC example of new rating regulations

<md:Rating>

<md:Region>

<md:country>NZ</md:country>

</md:Region>

<md:System>OFLC</md:System>

<md:Value>RP16</md:Value>

</md:Rating>

<md:Rating>

<md:Region>

<md:country>NZ</md:country>

</md:Region>

<md:System>OFLC</md:System>

<md:Value>R16</md:Value>

<md:Reason>Violence</md:Reason>

<md:Reason>Coarse Language</md:Reason>

</md:Rating>

Table 4 - MEC options to reference rating reason

MEC options to reference rating reason

Explanation

<md:Reason>Violence</md:Reason>

Single reason as per the New Zealand list.

<md:Reason>VIOLENCE</md:Reason>

Single reason in caps as per the New Zealand list.

No reason provided

No reason xml snippet

<md:Reason>Not Applicable</md:Reason>

Starting from March 01, 2023, any title without a valid rating reason, in the MEC tag <md:Reason>, enter "Not Applicable."

Self-rated content

Partners can self-assign ratings and rating reasons for unrated movies. They must notify the New Zealand Classification Office about self-rated movies, rating updates, ratings reasons and if they issue a rating label.

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