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Rating systems for Movies & TV shows

Valid ratings for Movies and TV shows vary per country.

How to tag ratings in metadata

For Movies or TV shows, each rating has the format "system:rating" within a spreadsheet template, where:

  • "System" is the name of the rating system, and
  • "Rating" is the specific rating within that system.

To set the rating using the Content and Rights Administration Feed, use the tag:

<rating system="system">rating value</rating>.

Example: <rating system="mpaa">PG</rating>

Unrated content

Important:

  • "UNRATED" contents don’t go live in countries that require ratings.
  • Leaving the rating value blank isn’t the same as "UNRATED."
  • We’ll contact your team to determine whether a title should have a rating or is unrated.

A ratings authority actively assigns a rating to Movies and TV shows for the territory of distribution. When a Movie or TV show hasn't been assigned a rating, it’s considered "UNRATED."

Example: If the MPAA doesn't assign a rating to a movie distributed in the US, the movie should be assigned a rating value of "UNRATED." The tag would be: <rating system="mpaa">UNRATED</rating>.

This system is accepted in Malta.

System Rating value for metadata Displayed on Play Store Description
MCCAA U U Suitable for all.
PG PG

Parental guidance.

General viewing, but some scenes may be unsuitable for young children.

12A 12A Suitable for persons of 12 years and older, provided that persons younger than 12 may attend only when accompanied by an adult.
12 12 Persons of 12 years and older admitted.
14 14 Suitable only for persons aged 14 years and older.
15 15 Suitable only for persons aged 15 years and older.
16 16 Suitable only for persons aged 16 years and older.
18 18 Suitable only for persons aged 18 years and older.
UNRATED UNRATED Unrated content
false
1129182572080413808
true
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412049
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