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Rating systems for Movies & TV shows

Valid ratings for Movies and TV shows vary per country.

How to tag ratings in metadata

For Movies or TV shows, each rating has the format "system:rating" within a spreadsheet template, where:

  • "System" is the name of the rating system, and
  • "Rating" is the specific rating within that system.

To set the rating using the Content and Rights Administration Feed, use the tag:

<rating system="system">rating value</rating>.

Example: <rating system="mpaa">PG</rating>

Unrated content

Important:

  • "UNRATED" contents don’t go live in countries that require ratings.
  • Leaving the rating value blank isn’t the same as "UNRATED."
  • We’ll contact your team to determine whether a title should have a rating or is unrated.

A ratings authority actively assigns a rating to Movies and TV shows for the territory of distribution. When a Movie or TV show hasn't been assigned a rating, it’s considered "UNRATED."

Example: If the MPAA doesn't assign a rating to a movie distributed in the US, the movie should be assigned a rating value of "UNRATED." The tag would be: <rating system="mpaa">UNRATED</rating>.

This system is accepted in Denmark.

System Rating value for metadata Displayed on Play Store Description
MCCYP A A A film under this classification must’ve no frightening elements, scenes, or themes that children can’t understand and therefore find frightening.
7 7 Children in this age group start to distance themselves from films and are therefore not as easily frightened by special effects and loud noises.
11 11 Films with frightening scenes or mild horror but without real violent scenes or films, which don’t describe violence in detail.
15 15 Youth and adults aged over 15 are expected to possess an understanding of genre and can deal with frightening films.
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