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Rating systems for Movies & TV shows

Valid ratings for Movies and TV shows vary per country.

How to tag ratings in metadata

For Movies or TV shows, each rating has the format "system:rating" within a spreadsheet template, where:

  • "System" is the name of the rating system, and
  • "Rating" is the specific rating within that system.

To set the rating using the Content and Rights Administration Feed, use the tag:

<rating system="system">rating value</rating>.

Example: <rating system="mpaa">PG</rating>

Unrated content

Important:

  • "UNRATED" contents don’t go live in countries that require ratings.
  • Leaving the rating value blank isn’t the same as "UNRATED."
  • We’ll contact your team to determine whether a title should have a rating or is unrated.

A ratings authority actively assigns a rating to Movies and TV shows for the territory of distribution. When a Movie or TV show hasn't been assigned a rating, it’s considered "UNRATED."

Example: If the MPAA doesn't assign a rating to a movie distributed in the US, the movie should be assigned a rating value of "UNRATED." The tag would be: <rating system="mpaa">UNRATED</rating>.

This system is accepted in Iceland, the Netherlands, and Luxembourg.

System Rating value for metadata Displayed on Play Store Description
KIJKWIJZER AL AL All ages.
6 6 Potentially harmful to children under 6 years.
9 9 Potentially harmful to children under 9 years.
12 12 Potentially harmful to children under 12 years.
14 14 Potentially harmful to children under 14 years.
16 16 Potentially harmful to and not allowed for children under 16 years.
18 18 Potentially harmful to and not allowed for children under 18 years.
UNRATED UNRATED Unrated content.
false
8527471690256263589
true
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